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Major bank announces new CEO, consumer

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Annie Kane 5 minute read

A big four bank has appointed a new chief executive for its consumer division.

Westpac has announced that it has appointed Chris de Bruin as chief executive of its consumer division.

Mr de Bruin, currently CEO of Middle Eastern non-bank Deem, will join the big four bank in “early 2021” (subject to regulatory approvals).

He has more than 24 years of experience in the financial services industry and spent more than 13 years at Standard Chartered Bank. His last role at Standard was global head, retail products and digital banking.


Richard Burton will remain as acting chief executive, consumer, until Mr de Bruin starts.

Speaking of the appointment, Westpac group CEO, Peter King, said: “It’s a pleasure to welcome Chris to the group executive team.

“Chris has extensive experience in consumer banking, including leading the global retail distribution and product portfolios, as well as several regional consumer businesses, of a multinational bank.

“He also has a strong background in fintech and digital banking, which will be particularly valuable as we work to enhance our digital capability and better meet customers’ changing needs.”

Mr King thanked Mr Burton for his role as acting chief executive of consumer, saying he had done a “great job continuing to drive the business”.


[Related: Westpac to onshore jobs to improve processing lags]

Major bank announces new CEO, consumer
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Annie Kane

Annie Kane

Annie Kane is the editor of The Adviser and Mortgage Business.

As well as writing about the Australian broking industry, the mortgage market, financial regulation, fintechs and the wider lending landscape – Annie is also the host of the Elite Broker and In Focus podcasts and The Adviser Live webcasts. 

Email Annie at: This email address is being protected from spambots. You need JavaScript enabled to view it.



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