Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

ALI pledges profit share to bushfire aid

bushfire ta bushfire ta
Hannah Dowling 7 minute read

The mortgage protection provider has announced it will be donating a share of its January and February profits in support of those affected by the Australian bushfire crisis.

Mortgage protection insurance provider ALI Group has pledged to donate $50 for every loan and mortgage protection policy arranged by an authorised broker from 1 January 2020 until the end of February. 

Through their network of over 4,000 brokers, ALI expect to donate over $50,000, which will be distributed to a range of volunteer and emergency fire service organisations across affected states.

ALI Group CEO Huy Truong expressed his sympathies for those impacted by the fires in the affected regional areas.


“The ALI team and I have been watching the bushfire tragedy unfold over the Christmas and New Year period,” Mr Truong said.

“The devastation to homes, lives, livestock, flora and fauna is at a scale unprecedented. 

“Our hearts go out to those being directly impacted, including many of our authorised brokers and policyholders residing in the affected regional areas.”

He continued: “We wish to show our support and financial aid to those who are working around the clock, risking their own lives to battle these fires.”

Fundraising initiatives continue to grow


ALI is the latest of many industry groups who are taking action in support of all the individuals and communities affected by the ongoing bushfire crisis.

Several leading brokerages from across Australia – in tandem with aggregation groups and industry associations – have jointly launched a Broker Bushfire Appeal via the Red Cross, to help support those in need during the active bushfire emergencies. 

Since launching on 6 January, the appeal has raised over $27,000, and is aiming to achieve at least $100,000.

It is expected that this target will be extended as more sponsors come on board.

Many brokers are also individually doing their part to raise funds for the firefighters and emergency services fighting fires, including Birdie Wealth owner and broker Nathan Smith, who has pledged to match any Rural Fire Service donation made by members of his Facebook group, The Aviary, to a maximum combined donation of $5,000.

Meanwhile, Prime Minister Scott Morrison announced this week that the federal government is establishing a $2-billion National Bushfire Recovery Agency, led by former Australian Police commissioner Andrew Colvin, to coordinate a national response to rebuild communities and livelihoods after the devastating fire front has passed.

The big four banks also recently announced million-dollar donation packages to support those facing bushfires, and several celebrities have also been actively donating money to the front lines in recent days. 

Australian comedian Celeste Barber launched a Facebook appeal for the NSW Rural Fire Service and Brigade last week, which has since raised more than $41 million. Australian actress Nicole Kidman and her singer husband Keith Urban, as well as US singer Pink, recently donated $500,000 to firefighters – while Golden Globe-winning actor Russel Crowe has also been actively supporting the fire services after being directly impacted by the fires near his property at Nana Glen, NSW.

There have been many fundraisers and appeals set up by charities, organisations and individuals as well as the Broker Bushfire Appeal, including:

[Related: Brokers join forces to launch bushfire appeal]

ALI pledges profit share to bushfire aid
bushfire ta
TheAdviser logo

If you have ever considered how you could better service your SME clients but lack the knowledge or confidence to do this beyond referring them on, this is a must-attend event for you. Don't miss SME Broker Bootcamp, a jam-packed, free-to-attend, practical workshop. Register today and secure your place at this interactive, flexible, must-attend event.

bushfire ta
Hannah Dowling

Hannah Dowling

Hannah Dowling is a journalist for The Adviser and Mortgage Business.

Prior to joining Momentum Media, Hannah worked as a content producer for a podcast catering to property investors. She also spent six years working in the real estate sector at a local agency. 

Email Hannah at: This email address is being protected from spambots. You need JavaScript enabled to view it.



more from the adviser

Breaking News

RBA makes December cash rate call

The Reserve Bank has declared its last cash rate decision for 202...

digital technology user

Breaking News

Aggregator launches ‘fully digital home loan’

Connective Home Loans has launched a new digital home loan to its...


Breaking News

Bill to expand First Home Super Saver Scheme delayed

With the final sitting day of Parliament over, the bill expand...