This Adelaide-based broker took home three awards at the 2017 Better Business Summit. With a conversion rate of 96 per cent, the award-winning newcomer is at the top of his game.
The Adviser’s Better Business Awards, which will enter its fifth year in 2018, has awarded more than 300 mortgage professionals from across Australia.
But what makes a winner? What is it that sets a Better Business Award–winner apart from their fellow finalists?
Weng Wong of Equatorial Finance Solutions in South Australia is the perfect example of an experienced professional who goes above and beyond for his clients. This year he took home awards for Best Newcomer, Best Finance Broker and the highly coveted Broker of the Year Award.
In his 2017 submission, Mr Wong outlined why “quality is more important than quantity” — something rarely heard in a game of volumes.
“I focus on ensuring I deliver the best customer service to my clients. Adelaide, in particular, is a small town and people talk, so word of mouth is very important to me as it is the most powerful form of advertising,” Mr Wong said.
Equatorial Finance isn’t just a vanilla-deal broking business. They do it all — residential, commercial, asset finance and SMSF loans. Combined with Mr Wong’s experience in banking, the business has carved an enviable niche as a finance broker to the medical industry.
The multi-awardee said: “I specialise in the medico specialist field, with the majority of my clients in that space. I make it very clear to my clients that it is not about how much commission I get paid, but ensuring that they have the right solution and loan structures to best meet their needs and achieve their goals.
“To that effect, I have not charged a fee for my service.”
Transitioning out of banking and into broking isn’t always easy. Mr Wong started Equatorial Finance in 2014 and was able to generate almost $60 million in settlements in his first 21 months as a broker.
If you have a unique story, a slick business model or a clear point of difference, then get your submissions in for the 2018 Better Business Awards. You’ve got to be in it to win it, as they say.
Who knows — you could come home with three gongs like Mr Wong!
Submissions have already started flooding in for the Better Business Awards 2018. Participate by nominating someone now or entering your own submission.
Over the last four years, the Better Business Summit has attracted more than 16,000 attendees, named more than 1,000 finalists and crowned at least 300 Better Business Awards winners.
James Mitchell has over eight years’ experience as a financial reporter and is the editor of Wealth and Wellness at Momentum Media.
He has a sound pedigree to cover the business of mortgages and the converging financial services sector having reported for leading finance titles InvestorDaily, InvestorWeekly, Accountants Daily, ifa, Mortgage Business, Residential Property Manager, Real Estate Business, SMSF Adviser, Smart Property Investment, and The Adviser.
He has also been published in The Daily Telegraph and contributed online to FST Media and Mergermarket, part of the Financial Times Group.
James holds a BA (Hons) in English Literature and an MA in Journalism.
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