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Mortgage manager rebrands following merger

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Mortgage manager rebrands following merger

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Lucy Dean 1 minute read

Four mortgage businesses have recently joined forces and come together under a single brand.

Better Choice Home Loans is the consolidation of Future Financial, Iden Loan Service, Better Choice Home Loans and Pioneer Mortgage services “into one corporate entity”, Better Choice said.

Chief operating officer of Better Choice, Troy McLachlan commented: “Better Choice combines the core values of the merged businesses together with offering its introducers a diversified range of solutions, from construction to bridging to low doc and specialist loans.”

The rebranding includes a new logo and company website.

In August last year, Iden Group CEO attributed the merger to the “incredible synergies” the companies share. He commented: “It goes without saying that this merger opens up a lot of doors for both of our groups. One particular area, where we have the most to gain are the operations of both businesses.”

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“I have no doubt that our broker partners will also see a clear improvement, whilst still being able to work with their trusted brand, whether it be Iden/Better Choice, Future Financial or both,” he added.

[Related: Mortgage managers to join forces]

Mortgage manager rebrands following merger
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