Brokers turn to business coach to run nine-office empire

More details emerge behind HashChing exodus:

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Brokers turn to business coach to run nine-office empire

Nick Bendel 1 minute read

The trio that own nine Mortgage Choice franchises have paid tribute to their business coach after being recognised as one of the group’s star performers.

Perth CBD directors Richard Crommelin, Dennis Aplin and Michelle Towner placed third in the annual Mortgage Choice High Flyers list.

The Brisbane office managed by Queensland Broker of the Year Matt Cunliffe came first, while the Adelaide office owned by South Australian Broker of the Year Wendy Higgins was second.

Mr Crommelin said he and his two partners settled a combined $20 million of loans per month in 2013/2014, across five franchises in WA, two in NSW and two in South Australia.

He told The Adviser that part of the reason the nine offices had been running well was because of a business coach the directors have been working with since 2012.


The coach was hired to challenge their thinking, provide fresh ideas and force them to set new goals, he said.

Mr Crommelin said the coach had helped the directors set step-by-step goals for their business and define clearer roles for the 18 staff members.

The result has been an increase in settlements and conversion rates as well as a decrease in staff duplication, he added.

Settlements are forecast to increase by 22 per cent in 2014/2015, largely due to an increase in broker productivity, he added.

Mr Crommelin said the trio had no plans to buy more franchises because they wanted to focus on growing their sales in financial planning, commercial loans, and vehicle and equipment finance.

[Related: Mortgage Choice on target to add 100 brokers]

Brokers turn to business coach to run nine-office empire
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