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Wizard brand could be canned

Staff Reporter 1 minute read

The Wizard Home Loans brand may soon disappear from the mortgage industry with new owner Aussie Home Loans reportedly planning to rebrand the franchise as its own.

According to The Australian Financial Review, founder and executive chairman of Aussie John Symond has, in a series of briefings, told Wizard staff that he plans to rebrand the newly acquired Wizard network.

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Aussie acquired the Wizard brand and franchise from GE Money just before Christmas for a bargain price of just $26 million.

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