the adviser logo

Mortgage manager rebrands following merger

by Lucy Dean2 minute read
Mortgage manager rebrands following merger

Four mortgage businesses have recently joined forces and come together under a single brand.

Better Choice Home Loans is the consolidation of Future Financial, Iden Loan Service, Better Choice Home Loans and Pioneer Mortgage services “into one corporate entity”, Better Choice said.

To continue reading the rest of this article, create a free account
Already have an account? Sign in

Chief operating officer of Better Choice, Troy McLachlan commented: “Better Choice combines the core values of the merged businesses together with offering its introducers a diversified range of solutions, from construction to bridging to low doc and specialist loans.”

The rebranding includes a new logo and company website.

In August last year, Iden Group CEO attributed the merger to the “incredible synergies” the companies share. He commented: “It goes without saying that this merger opens up a lot of doors for both of our groups. One particular area, where we have the most to gain are the operations of both businesses.”

“I have no doubt that our broker partners will also see a clear improvement, whilst still being able to work with their trusted brand, whether it be Iden/Better Choice, Future Financial or both,” he added.

[Related: Mortgage managers to join forces]

Mortgage manager rebrands following merger
troym betterchoice
TheAdviser logo
troym betterchoice


You need to be a member to post comments. Register for free today


mark lewis fast ta llosc4

In Memoriam: Mark Lewis, 1963–2022

Mark Lewis passed away on Saturday (13 August). Mr Lewis was a well-known identity in the third-party broker...

anthony waldron mortgage choice ta ithtxm

Broker expertise key for securing right loan: Mortgage Choice

The data, which is derived from a June survey of 1,002 broker customers and conducted by Honeycomb Strategy,...

Mark Bouris new ifa

Brokers need to focus on the ‘value-add’: Mark Bouris

With competition among brokers increasing as the number of brokers rises – coupled with the fact that fewer...

Read the latest issue of The Adviser magazine!
The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
Read more