Sarah Barnett

AUTHOR | No. of articles: 2

Sarah Barnett is the head of content and co-founder of marketing solution provider Social Broker, which targets busy finance and legal professionals who want to get noticed online. Sarah previously headed up marketing and innovation for a leading behaviour change consultancy where she spearheaded data-driven solutions for big banks, insurers, telcos and energy retailers. She has deep insight into the sales behaviours that high-performers consistently demonstrate to win and retain business. She has been a member of the Australian Market & Social Research Society since 2013 and stays on the cutting edge of voice-of-customer research.

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6 questions to ask your social media marketing agency

Not all marketing agencies are created equal. Sarah Barnett provides six questions you can ask the agency before you agree to hire them.

SALES & MARKETING • Wed, 02 Feb 2022

Not learning from your customers? You’re probably not asking the right questions

Sarah Barnett discusses why we need to think more broadly about consumer reviews, and explains why smart operators will also leverage feedback to attract and retain ...

SALES & MARKETING • Sun, 10 Nov 2019

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