Finsure’s broker network has contracted, yet loan-book growth and broker productivity have continued to gather pace.
MA Financial-owned aggregator Finsure has grown managed loans to $193 billion despite a reduction in broker numbers, with the group stressing that a sharper focus on active brokers, quality, and efficiency is lifting productivity across the platform.
Releasing its financial results for the half-year ending June 2026, the aggregator said that managed loans rose 25 per cent on the prior corresponding period to $193 billion at 30 June 2026, up from the $175 billion reported at the end of 2025.
This is despite Finsure’s broker network falling to 3,866 from 4,208 at the end of December 2025. Its market share also declined from 18.9 per cent to 17.4 per cent over the period.
MA Financial said broker numbers had “rationalised” by 4 per cent in the first half, attributing the decline to an “increased focus on active brokers and efficiency”.
The group separately said Finsure had experienced a “slight reduction in broker numbers over the same period due to the focus on broker quality, compliance and efficiency”.
Despite the smaller network, revenue per broker increased 16 per cent year on year to $13,000.
Loan settlements were also $8 billion in July, with MA Financial noting that “strong momentum” had continued into the second half of 2026.
The result presents a mixed picture for the aggregator: substantial growth in managed loans and revenue generation per broker, alongside falling platform headcount and market share.
Independent analysis by WealthData and Padua Wealth, using ASIC credit licence and credit representative datasets, found Finsure recorded a net loss of 152 credit representatives in the June quarter – the largest decline among Australia’s 10 largest aggregator licence controllers.
The data showed 82 appointments against 234 resignations.
Finsure has set a target to reach $300 billion in managed loans by the financial year 2029.
MA Money passes $8bn
The results also show that MA Financial’s non-bank lender, MA Money, closed the half with a $7.5 billion loan book, up 127 per cent year on year and has since surpassed $8 billion after more than $1 billion in new settlements in the opening months of 2H26.
The lender is targeting a $15 billion loan book by FY29.
It said its lending momentum had continued despite a market slowdown following the federal budget and investor-focused tax changes.
“This momentum has not slowed following the announcement of tax changes impacting investors in the federal budget, as MA Money continues to expand its market share and mortgage broker relationships,” MA Financial said.
However, the group flagged that the market environment could moderate growth if weaker conditions persisted.
“MA Money to deliver continued growth in a more subdued market. Potential for a slowdown in growth if current market conditions persist,” it said.
The group added that its fintech platform, Middle, had now supported more than 165,000 consumers through the mortgage application process and was processing around $1 billion in loan applications each week.
[Related: Hai Money takes Finsure to court over contract axe]
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