A new C-level position has been created at the major aggregator, with AFG stalwart Them Lam stepping into the executive position.
ASX-listed aggregator Australian Finance Group (AFG) has announced that it has created a new C-level position, chief distribution and marketing officer (CDMO), and promoted its head of sales and distribution, Them Lam, into the role.
The new executive role, which came into being on 1 July, connects AFG’s sales and marketing functions across both the wholesale aggregation brand AFG and its subsidiary Fintelligence for the first time.
The position has been created as AFG continues its journey from mortgage aggregator to an integrated financial services provider, ensuring its distribution and marketing capabilities are aligned to deliver a more consistent experience for brokers, customers, and partners.
In his new role, Lam will lead distribution for the group (AFG & Fintelligence), as well as the marketing acquisition & brand, product & customer (including AFG Home Loans marketing), and Broli Finance (the aggregation group’s asset finance and personal loans referral partner). He will also have responsibility for strengthening the connection between marketing, distribution, and business growth across the group.
Lam has more than 25 years’ experience in financial services, including 17 years at AFG.
Speaking of his appointment, the aggregator said that Lam had played a key role in expanding AFG’s distribution capability, strengthening broker relationships, and delivering sustainable commercial growth across the group.
AFG CEO David Bailey said: “Them understands our business, our brokers and our people as well as anyone. Over many years, he has consistently demonstrated the ability to bring teams together, develop leaders and deliver strong commercial outcomes.
“As we continue to evolve AFG, bringing distribution and marketing together under Them’s leadership will strengthen the way we connect with brokers, customers and partners while supporting our long-term growth ambitions.”
Speaking of his appointment to CDMO, Lam said: “I’m honoured to take on this role and grateful for the opportunity.
“After 17 years with AFG, I’ve seen firsthand the strength of our people, our broker network and our culture. I look forward to bringing our distribution and marketing teams together, building on those strengths and continuing to deliver great outcomes for brokers, customers and our partners.”
[Related: AFG brokers post record half-year volumes in 1H26]
Want to see more stories from trusted news sources?
Make The Adviser a preferred news source on Google.
Click here to add The Adviser as a preferred news source.
