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Finsure partners with financial advice business

by Adrian Suljanovic10 minute read

The aggregator’s new addition to its lending panel seeks to further diversify its service offering to its broker network.

Aggregator Finsure has announced a partnership with the financial advice arm of AIA Australia, AIA Financial Wellbeing.

AIA Australia is known for being a life, health and wellbeing insurer that works closely with major financial institutions, corporate partners, financial advisers, and affinity partners to “deliver real and relevant insurance products”.

Damien Thompson, Finsure’s head of diversified and asset finance, commented that bringing AIA Financial Wellbeing onto the aggregator’s panel will allow brokers to help clients with financial planning, life cover, income protection, total and permanent disablement, trauma insurance and health insurance.


“We are proud and delighted to have AIA as Finsure’s principal advice partner.

“This partnership will boost the diversification of our services that improve the lives of our brokers’ clients,” Mr Thompson said.

Reportedly, research has shown that Australians are “largely underinsured”, according to Mr Thompson.

“Brokers are seen as trusted advisers to their clients, and they are well placed to provide assistance to close this gap, as they deal with clients during life-changing milestones,” he continued.

“Finsure’s decision to partner with AIA is based on their simple processes and trust.

“I have had personal experience with AIA during a life event for my wife. They were simply outstanding, and the partnership with Finsure carries my full endorsement.”

Chief executive and managing director of AIA Financial Services, Pina Sciarrone, said the company was delighted to partner with Finsure in order to help “more Australians access cover to protect themselves and their loved ones in case life throws them a curveball”.

“AIA’s vision is to champion Australia to be the healthiest and best protected nation in the world – we can’t do that on our own, but by forming trusted partnerships, we can create a movement together that helps improve the physical, mental and financial wellbeing of Australians one step at a time,” Ms Sciarrone said.

Finsure previously announced a partnership with retirement lending specialist Household Capital in late November last year. Household Capital’s addition to Finsure’s lending panel has given the aggregator’s broker network access to more financial solutions for retirement-aged clients.

Commenting at the time, Finsure CEO Simon Bednar said the connection with the lender will enable its brokers to “expand their customer base into a growing demographic and help them diversify their businesses”.

[RELATED: Finsure takes court action against Revenue NSW]

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