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Finsure reveals plans to launch in NZ

by Kate Aubrey10 minute read

Finsure Group has announced plans to expand across the Tasman Sea, marking its first venture outside of Australia.

Aggregator Finsure Group has recently disclosed its plans to expand its operations to New Zealand, marking its first foray into international markets.

Expressing his enthusiasm for this milestone, Finsure chief executive Simon Bednar said the establishment of Finsure NZ is a significant step in the company’s history and presents an exciting opportunity.

He said the move will establish Finsure as a prominent player in the New Zealand mortgage market, offering a holistic and comprehensive aggregator service to support local advisers and enhance the mortgage broking landscape in the region.


Mr Bednar said the group was eager to introduce its aggregation model, focusing on delivering a comprehensive range of services, to support mortgage brokers in New Zealand after gaps in the market were identified.

Mr Bednar said the group has identified the need for “for a holistic and comprehensive aggregator service” in New Zealand.

Since it was founded in 2011, Finsure has become known for offering various support mechanisms, including flexible commission structures, personalised marketing, educational workshops/events, proprietary software systems through their CRM platform called Infynity, ongoing compliance assistance, and more.

The group has also recently harnessed open banking data allowing brokers to collect customer data through ApplyOnline.

Finsure NZ will be headquartered in Auckland and will be led by country manager Jenny Campbell, who brings two decades of experience as an adviser and lender.

“Jenny has a wealth of contacts and experience and has been a relentless cheerleader for the New Zealand adviser community,” Mr Bednar said.

Ms Campbell expressed her excitement about leading the NZ Group and noted that Kiwi advisers still have untapped potential in their market.

“This was hammered home to me when I saw the scale of the commercial and asset lending programs in Australia,” Ms Campbell said.

“In New Zealand, small-business owners are crying out for help, and I believe Finsure will deliver a suite of different options for advisers, all backed up by solid training and a comprehensive compliance program.

“I have been so impressed by what I have seen from Finsure in Australia and it’s a huge thrill for me to be heading the Group in New Zealand.”

In addition, she praised the dynamic and caring nature of the team and looked forward to launching a New Zealand branch of the Women in Finsure program, which actively “promotes equality, opportunity, diversity, and inclusion of women within the adviser industry”.

[Related: Finsure white label offering rebranded]

simon bednar jenny campbell ta t va


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