the adviser logo

eChoice to re-launch lead generation business

by Emma Ryan4 minute read
Peter Andronicos

Boutique aggregator eChoice has announced the re-launch of its lead generation business to the third-party channel.

eChoice confirmed its decision to bring back Lawfund due to "favourable industry conditions", with the re-launch set for later this month.

To continue reading the rest of this article, create a free account
Already have an account? Sign in

Lawfund was originally established in 1995 specifically to help member solicitors and accountants arrange finance for their clients. It was was acquired by eChoice in 2007 with over 1,000 members, made up of solicitors, brokers, financial planners and real estate agents from across Australia.

eChoice CEO Peter Andronicos said the respected reputation of Lawfund remains and will support its capability to re-set the benchmark as a quality mortgage referral business for brokers.


“This re-entry into the marketplace has been a considered decision which will also provide additional support to the forward digital strategy for eChoice," he said.

“We are looking forward to expanding our industry reach to a receptive network of finance and legal professionals who respect what the Lawfund name brings to their business, while brokers will benefit from our customised approach to a comprehensive borrower proposition. This is positive news for the industry and our brokers.”

eChoice general manager of sales and distribution, Paul Liccione, has been appointed as Lawfund’s managing director as part of a group shareholding structure.

“Lawfund has a unique and valuable role to play in the industry, and through our new team and partnership with eChoice, brokers will be able to immediately benefit from the leading edge infrastructure, technology and service offering already in place,” Mr Liccione said.

[Related: eChoice's new partnership could mean lower rates]

eChoice to re-launch lead generation business
peterandronicos  x
TheAdviser logo
peterandronicos  x


You need to be a member to post comments. Register for free today


mark lewis fast ta llosc4

In Memoriam: Mark Lewis, 1963–2022

Mark Lewis passed away on Saturday (13 August). Mr Lewis was a well-known identity in the third-party broker...

anthony waldron mortgage choice ta ithtxm

Broker expertise key for securing right loan: Mortgage Choice

The data, which is derived from a June survey of 1,002 broker customers and conducted by Honeycomb Strategy,...

Mark Bouris new ifa

Brokers need to focus on the ‘value-add’: Mark Bouris

With competition among brokers increasing as the number of brokers rises – coupled with the fact that fewer...

Read the latest issue of The Adviser magazine!
The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
Read more