Bringing over a decade of experience in finance, Mendy supports brokers across VIC and QLD with a highly technical and solutions-focused approach to every deal. He is known for his exceptional product knowledge and ability to structure complex scenarios with confidence. Mendy excels at quickly identifying the right funding fit, particularly where speed and flexibility are critical.
Joseph Daoud is one of Australia’s fastest-growing finance entrepreneurs, building a multi-division lending group that settles between $20–$50 million in property loans every month.
An economist and applied mathematician by training, Joseph began his career at Macquarie Bank in 2017. After a slow start, he rapidly rose through the ranks, settling $20 million in a single month by his third month and $31 million by month six - establishing himself as one of the bank’s top-performing brokers.
In 2019, he founded It’s Simple Finance with a clear mission: to remove the intimidation, complexity and opacity from lending. What started as a boutique brokerage has grown into a 10-person operation working across residential, commercial and business lending. Today, the firm supports first-home buyers, seasoned investors, developers and business owners nationwide, and has helped fund everything from large-scale warehouse acquisitions to the rescue of a nursing home on the brink of collapse.
Under Joseph’s leadership, It’s Simple Finance has evolved into a broader finance ecosystem. He founded Home Loan University, an industry-leading education platform for brokers. In 2025, and in 2026 is launching It’s Business Finance and It’s Medical Finance, targeting high-growth sectors with specialist lending solutions.
Joseph’s excellence has been recognised nationally. He is an MFAA National and State Winner for Excellence in Customer Service, a Brokerage of the Year 2025 Awardee, an MFAA Endorsed Mentor, a CBA Platinum Broker, and a NAB Premium Broker.
Beyond the numbers, Joseph is driven by impact. He believes finance should be strategic, empowering and accessible. In 2025, he also became a father, marking a new chapter that further fuels his ambition to build generational wealth solutions for Australian families.
Isaac has been a driving force behind Bizcap’s broker channel since its inception, making him the longest-serving BDM and a key figure in shaping how the business partners with brokers. He combines deep broker market expertise with a commercial, relationship-first approach. Working closely across NSW and QLD, Isaac specialises in cutting through complexity, structuring deals creatively, and delivering outcomes with speed.
Annie Kane is the managing editor of Momentum's The Adviser.
As well as writing about the Australian broking industry, the mortgage market, financial regulation, fintechs and the wider lending landscape – Annie is also the host of the Elite Broker and In Focus podcasts and The Adviser Live webcasts.
Mike serves brokers across NSW, bringing a commercially focused approach and experience across a range of lenders, with a strong grounding in cashflow and asset finance. He works closely with brokers to structure deals effectively and maintain momentum, focusing on delivering practical, solutions-driven outcomes for their clients.
Purple Circle Financial Services Pty Ltd is a multiple Australian award winning aggregator, dedicated to teaching, supporting and serving it’s broker members.
Michael Stephens is a foundation partner and director of Purple Circle Financial Services Pty Ltd and leads a dedicated team who help aspiring brokers reach their full business potential.
Michael possesses a wealth of knowledge and experience from growing finance, financial planning and property businesses from start-up to maturity.
Having been involved in several successful international ventures before joining Purple Circle Financial Services Pty Ltd, Michael’s niche’ is in management, growth and development of Purple Circle’s new-to-industry broking academy – Purple Pathways.
There he can share his vast knowledge with new brokers wanting to build successful mortgage broking businesses.
Bernard Desmond is a multi–award-winning mortgage broker and the founder of Blank Financial, known for transforming his career from a new-to-industry broker into one of Australia’s top performers in under a decade.
Starting with no client base and no shortcuts, Bernard built his business from the ground up - refining the systems, strategies, and client approach that now consistently deliver high volumes, strong conversions, and exceptional client outcomes. Over the past 9 years, his results and service excellence have earned him multiple industry awards and recognition as a leading broker.
Today, Bernard is focused on helping the next generation of brokers fast-track their success. Through mentorship, proven frameworks, and real-world guidance, he shows new to industry brokers and bankers exactly how to transition into broking, build momentum quickly, and avoid the costly trial and error that slows most new entrants.
For New to Industry Brokers and Bankers ready to take control of their income and career, Bernard provides a clear, proven pathway to achieving the same high-level results - faster.
