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An elite broker and one of the industry’s top loan writers has highlighted the significant benefits of thoughtful marketing in driving a brokerage’s growth.
Speaking to The Adviser, mortgage broker George Samios emphasised, “If you want to keep pushing yourself to the next level, you’ve got to spend money in your business.”
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The principal of MADD Loans, who earlier this year invested $100,000 in a TV campaign, highlighted that during the past financial year his brokerage wrote $150 million in residential loans, an increase of approximately $40 million on the prior corresponding period.
“We’re definitely growing at a good rate [and] I believe that the marketing has got something to do with it,” he said.
“It’s not as expensive as everyone thinks. A billboard is quite cheap in comparison to what you’re achieving: thousands of people who can see you.
“It reinforces that you’re dealing with someone who is motivated, proactive and passionate about his or her industry. That’s what you come across as."
Mr Samios commented that while his number one source of business is referrals, he has seen significant return from investing in marketing.
“I wouldn’t spend a humungous amount of money on marketing, but every year I definitely invest in it,” he concluded.
