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Sales & Marketing

Battle of the Fast Fintechs - LoanOptions.ai networking day

by LoanOptions.ai • 29 May 2023
Adrenaline was spiking at Sydney’s Luddenham Raceway on 26 May, when AI-powered loan comparison platform... READ MORE

Don’t pitch refinancing as a savings tool: Marketing coach

by Malavika Santhebennur • 22 May 2023
Marketing strategist and founder of Purple Thread Marketing, Darrell Weekes, has said that while brokers are writing... READ MORE

Unlock your competitive advantage with data and analytics

by AFG • 27 Apr 2023
You need to be able to understand your business performance in a click. Our Analytics platform makes this possible by... READ MORE

Why brokers are now using artificial intelligence for marketing

by AFG • 27 Apr 2023
The multi-award-winning SMART program is designed for brokers who want to save time and money with their marketing.... READ MORE

The upcoming launch of Choice Cosmetics to offer a tailored solution...

by Choice Cosmetics • 17 Mar 2023
With Australians spending a combined $1 billion each year on surgical cosmetic treatments, and a non-surgical... READ MORE

How to use TikTok to attract (and keep) new clients

by Malavika Santhebennur • 16 Mar 2023
Amid the ongoing Better Business Summit 2023, former broker and Trusted Finance director and founder, Rob “Robbo”... READ MORE

Why more brokers need a nurture strategy for existing clients

by Malavika Santhebennur • 3 Mar 2023
Speaking to The Adviser amid the Better Business Summit 2023 — which kicked off in Brisbane on 2 March — Sales... READ MORE

Elite Broker Q&A: Emmanuel Marios, Derwent Finance

by Jasmine Siljic • 29 Aug 2022
Earlier this year, Mr Marios of the Hobart-based mortgage brokerage Derwent Finance won the Victorian/Tasmanian... READ MORE

New TikTok lead generation course launches for brokers

by Annie Kane • 25 Aug 2022
A new lead generation course developed specifically for mortgage brokers using TikTok has been launched by former... READ MORE

Brokers need to focus on the ‘value-add’: Mark Bouris

by Annie Kane • 18 Aug 2022
With competition among brokers increasing as the number of brokers rises – coupled with the fact that fewer... READ MORE

‘You can’t ignore marketing’: Brokers told to build brand, trust

by Annie Kane • 9 Aug 2022
Addressing new brokers who are entering the industry, business growth specialist and founder and chief executive of... READ MORE

Elite Broker Q&A: Ewan Ramsey, Ramsey Property Wealth

by Adrian Suljanovic • 8 Aug 2022
Ewan Ramsey, director and head of property strategy and mortgage advice at Ramsey Property Wealth, took home the... READ MORE

‘Choose your avatar’: How brokers can form a referral community

by Malavika Santhebennur • 22 Jul 2022
Founder of coaching business for brokers Success and Broker Ruan Burger encouraged new brokers to select a referral... READ MORE

Why digital customer acquisition strategy is the key to success for...

by Anny Le Wilson • 15 Jul 2022
In today’s world, e-commerce has become so ubiquitous that most people shop online for everything from shoes to a... READ MORE

Successful networking without being annoying

by Dino Pacella • 30 May 2022
I’m sure, if you’re like most people, they made you feel as though you wanted to push them to the floor and turn... READ MORE
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The Adviser is the number one magazine for Australia's finance and mortgage brokers. The publications delivers news, analysis, business intelligence, sales and marketing strategies, research and key target reports to an audience of professional mortgage and finance brokers
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