Gedda appoints new national sales manager

Prior to his promotion, Mr Thomas was Gedda’s Queensland business development manager (BDM) and will now be in charge of expanding the lender’s sales offering across Australia along with bolstering its relationships with the broker sphere.

The appointment follows the lender strengthening its senior management team over the last 12 months with the hiring of its NSW and South Australian BDM Ahmad El Mustapha and Victorian BDM Chris Doukas.

Speaking of his new role, Mr Thomas said: “I am excited to have the opportunity to strengthen our relationships with our current broker networks and build new ones.

“The Gedda team is focused on building our lending processing capabilities and helping brokers tailor solutions for their clients.”

Gedda general manager Dan Newell stated that the lender has observed a “growing recognition” of its approach to provide loans based on the repayment capacity of its clients and not their credit histories since the launch of the Gedda brand in August.

Gedda Money, previously known as LoanU, recently rebranded to prepare for growth through the broker channel.

The lender provides unsecured personal loans of between $5,000–$12,000, secured auto loans of between $8,000–$50,000 and mini moto loans of $2,000–$8,000.

Mr Newell said at the time of the rebranding: “We understand that credit scores do not tell the full story. We seek to help the many Australians who have faced unfortunate events in their past and not judge them on their credit score.

“We seek to provide loans that are based on the repayment capacity of our customers, not any blackmarks in their credit file.

“Apart from providing loans to credit-impaired Australians, our ultimate goal is to break down the debt cycle and help our customers regain control of their finances.”

Along with the rebranding, the lender stated that it intended on building relationships with the broker community as a part of its plans to provide more loans to credit-impaired Australians.

“A key plank of Gedda’s planned expansion will be to increase our engagement with the broker community and we have already done this in recent months by building our team of business development managers (BDMs) and loan officers,” Mr Newell added.  

[RELATED: Specialist lender LoanU rebrands to Gedda]