LoanStreet rebrands and announces new CEO

Established in 2016, FinStreet is a mortgage manager that supports borrowers with diverse needs and provides lending solutions “beyond the scope of traditional lending”. 

It provides brokers with access to Australian non-bank lenders via its AI-driven CRM platform.

It also offers mortgage and finance brokers support on a range of back-office systems and resources, including leads, marketing, mentoring, and processing support.

This month, the fintech opened a new office in Sydney’s George Street and revealed its pivot to a new brand identity, FinStreet, as it ramps up for growth through its multichannel distribution network. 

While the name has changed, the fintech said it remained committed to “helping brokers expand their footprint to non-bank lending and providing exceptional lending experiences from start to finish, every time”.

Speaking of the rebrand, FinStreet co-founder Darren Liu told The Adviser: “The logo was changed to better align ourselves with our vision of being Australia’s leading fintech for non-banks,” adding that he hoped the rebrand would help it “achieve scale”.

Boban Jurisic becomes CEO

As well as the rebrand, FinStreet has also now welcomed Boban Jurisic, YBR’s former chief recruitment officer, as its new chief executive, effective 9 March.

In his new position, Mr Jurisic will be responsible for strategic development and operational planning while overseeing the day-to-day management of the various functions in line with FinStreet’s operational plans.

He will reportedly work to “continually transform and improve the company through effective and compliant governance, strategic planning, financial management, people development and business collaboration”.

He will also be tasked with creating and developing operational plans, procedures, and auditable business processes as well as building a secure technology footprint to support a fast growth plan.

Mr Jurisic has more than 20 years in senior leadership roles across the financial services sector, specialising in sales and third-party distribution.

Noting his experience, Mr Liu commented: “Boban is both the right cultural and professional fit to take Finstreet to the next level given his diverse background in the financial services sector over his 20-year tenure in the industry. 

“His ability to build large-scale distribution businesses is unrivaled and the Board is confident in Boban’s ability to achieve our aspirational targets.”   

FinStreet’s new CEO added he was attracted to the fintech for “the director’s vision and passion for growth”.

Mr Jurisic said his first priorities would be further bolstering the head office team, creating “key strategic partnerships with non-bank lenders, recruiting brokers and licensees and streamlining current operational functions across the FinStreet Group”.  

He concluded by saying he hoped to “build Australia’s leading fintech with a national distribution network, backed by a market leading CRM and boasting one of the largest digital footprints in the Australian financial sector”.

You can find out more about FinStreet by visiting their stand in Tech Alley at The Adviser’s Better Business Summit 2023.

The roadshow will continue today (16 March) at the Adelaide Convention Centre before continuing on to:

• Sydney, 23 March 2023, The Star, Sydney
• Melbourne, 30 March 2023, Melbourne Pullman Albert Hotel

To buy tickets and secure your spot, click here.

Did you know The Adviser Premium members go for free? Become a Premium member here.

For more information, including agenda and speakers, click here.

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