Top broker releases new book – and it comes with CPD points

Mr Vecchio ranked 24th in The Adviser’s 2014 Elite Business Writers list, having written more than $112 million in loans during 2013-14, and was also a finalist at this year’s Australian Broking Awards and St. George Bank’s Broker IQ competition.

The book features seven chapters covering topics including lead generation, retention and value adding, vision and goal setting and appointments, and also provides word-for-word scripts and a workbook for brokers to keep track of their progress in implementing each step.

Mr Vecchio said he wrote the book with new brokers in mind, but insists that it is not just for industry beginners.

“When I first started out as a broker roughly two years ago, I felt like I was on my own with no leads, no network and only a basic understanding of how to find these things,” he told The Adviser.

“Despite having a tough start, I was able to settle more than $60 million in loans in my first year through a lot of hard work and with the help of a great mentor.

“This book is for any broker who is willing to invest time and money in improving their performance. I’m living proof that this system works, but it’s not easy. Brokers have to trust the system.”

The FBAA and MFAA have thrown their support behind the book, allocating nine CPD points and eight CPD points respectively to brokers who complete the book.

FBAA chief executive Peter White said the book covers a host of things that are not generally covered in other education and training courses.

“For example, the way that the Certificate IV in Finance and Mortgage Broking is compressed and completed in such a short time frame means that it misses out on a whole heap of things that are relevant to brokers when it comes to running their business,” he told The Adviser.

“The thing I love about Jayden’s book is that it’s not just for brokers to read – there’s a workbook as well for brokers to complete and apply his strategies. I think it’s a fantastic tool, and it’s something that we are recommending to our members.”

MFAA chief executive Siobhan Hayden said Top Broker Handbook is a great industry initiative through its self-paced learning style.

“Jayden is a great operator and is very passionate about the industry and helping people learn. He’s a great example of someone who is giving back to the industry, which I think is really great,” she told The Adviser.

Mr Vecchio also offers a free online resource for brokers looking to grow their business and “join the top one per cent” of the industry, sharing his lead generation and social media strategies.

[Related: New book highlights prevalence of mortgage fraud]