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MFAA brokers can now access free marketing content to help them generate leads and stay close to existing clients.
The association said it would provide members with “regular, professionally written content” that they could use for their websites, newsletters and social media postings.
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Members will also receive free advice on their marketing activities, creative content, websites and social media profiles, according to the MFAA.
The MFAA’s head of marketing and communications, Stephen Hale, said brokers often lack the time and expertise to undertake effective marketing.
“Our research shows that marketing for leads is generated by content, and we want to ensure our members are armed with relevant and professionally written content every week,” he said.
“We are also launching new marketing campaigns for our commercial brokers from July, with an announcement of a referral alliance with one of the biggest membership organisations in Australia to also benefit our commercial finance members.”
