Westpac stands as the strongest pillar in 2026, with the highest overall rating of 78.3 per cent, securing the top spot of the majors for the second consecutive year. Having climbed steadily from mid-table rankings in previous cycles to the top of the group, Westpac’s blueprint points to a lender that has successfully rethought how it structures its broker presence.
The major bank has built a strong foundation in technology, which received its highest category (80.8 per cent), largely due to its upfront valuations, digital tools, and document submission tech.
The lender also holds a commanding position across multiple structural categories, leading the major bank cohort in products (80.0 per cent), support (76.7 per cent), and speed (76.4 per cent).
What do brokers like most at Westpac?
Top-tier architecture: Westpac ranked first among its cohort for upfront valuations (85 per cent) and product range (82 per cent). Brokers highly value Westpac’s upfront valuation framework, which provides crucial transparency and an accurate picture of value before a transaction progresses too far. It also claimed the top spot among the majors in settlement, digital tools, and product policy.
Reinforced support: Westpac showed notable resilience in support attributes, which include broker communication, channel commitment, and post-settlement support, among other attributes. This is traditionally the hardest structural category to move quickly and the one brokers feel most acutely when a deal is under pressure.
What are Westpac’s weak spots?
Personnel faults: In line with the rest of the big four, personnel remain a weaker asset in the framework, tracking below the broader market average.
Pricing vulnerabilities: While structurally sound in policy and range, its product pricing faces stiff competition from targeted, aggressive offers by rivals like ANZ.
