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New CCO appointed at Sherlok

by Charlotte Humphrys11 minute read

Leading the company’s commercial strategy, a former chief executive of Choice, FAST, and PLAN has joined the AI fintech company as the new CCO.

Fintech company Sherlok has welcomed former CEO of Choice, FAST, and PLAN, Stephen Moore, as their new chief commercial officer.

Mr Moore has over 25 years of experience in financial services leadership roles with International Netherlands Group (ING), MLC, and National Australia Bank (NAB). Mr Moore was also the co-founder of ubank, an entity established under the umbrella of NAB.

Sherlok, founded in 2019 by Adam Grocke, offers an automated repricing tool to assist brokers with the end-to-end origination process. According to the company, it “manages over $70 billion of home loans for Australia’s top mortgage brokers”.

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The fintech company has been focused on AI-driven tools to support brokers with automating repricing processes.

According to Sherlok, Mr Moore’s role will be centred around third-party engagements and directing the company’s commercial strategy. The company also said that it will be implementing a go-to-market (GTM) strategy that will align with Sherlok’s goals of customer retention for brokers.

Mr Moore will also be working closely with the digital refinance platform and retention tools, Sherlok stated.

Commenting on Mr Moore’s appointment, Mr Grocke, who is also the CEO at Sherlok, said: “It’s not every day you get to work with people of Stephen’s calibre, and we are thrilled to have him join Sherlok. We’re on a mission to change how brokers engage with their existing clients with more game-changing products launching in 2024.

“Stephen’s extensive experience and strategic acumen will be crucial in accelerating our mission, engaging with the right strategic partners and unlocking Sherlok’s full potential for brokers.”

Mr Moore stated: “I am thrilled to take on the role of chief commercial officer at Sherlok. Watching Sherlok’s journey has been exciting, witnessing one of the true innovations in the industry over recent times, with the potential to positively shift the entire landscape. Being in the inner circle now allows me to experience firsthand the extremely impressive tech capabilities and applied AI that automate processes for brokers.”

Speaking on the development of the business’ repricing tools, Mr Moore continued: “This is just the start for Sherlok, with some groundbreaking broker-first solutions in trial, ready for 2024.

“I’ve been particularly impressed with the team’s dedication, the remarkable growth, the AI and tech advancements, and the robust security measures in place.

“Sherlok’s commitment to sophisticated data management is evident, and I look forward to contributing to our continued success and innovation in the industry.”

[Related: Sherlok achieves data security certification]

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