Uptain and CEG unveil strategic alliance

According to Uptain, the partnership will assist the business in expanding its service offerings and to deliver “enhanced value to its brokers and clients”.

Uptain first opened its doors in 2023 as a portfolio company of credit and property fund manager Mountain Asset Management that partners with wholesale funders to provide residential and commercial property-backed loans.

The Melbourne-based lender launched into the broker channel to distribute its residential, commercial, self-managed super fund (SMSF) loans, and construction loans for business owners and expats.

These include owner-occupied and investor property mortgages of up to $2 million for residents and $1.5 million for non-residents/self-employed borrowers and SMSF loans of between $50,000 and $2.5 million.

It utilises artificial intelligence (AI) to “streamline and optimise the borrowing experience for clients”, including by matching borrowers with loans and assisting clients with loans after they have received Foreign Investment Review Board approval.

Under the partnership, CEG and Uptain aim to “redefine the standards of customer service and product offerings in the market” and expand the aggregators’ brokers’ ability to better cater to clients across a range of demographics and industries.

Linda Leong, head of sales and distribution at Uptain, commented on the new partnership: “Joining forces with [CEG] represents a significant step forward for Uptain.

“Our shared vision for excellence and innovation in financial services will allow us to better serve our clients and address the evolving market needs.

“We are excited about the opportunities this partnership will unlock for our brokers and clients.”

CEG chief executive David Haythorn said: “Our alliance with Uptain underscores our commitment to our brokers to assist [in] providing their clients particularly in regional areas with access to top-tier financial products and services.

“We believe this partnership will greatly benefit our brokers clients and reinforce our industry position as an aggregator of choice.”

In a statement about the partnership, both companies stated they are “dedicated to closely collaborating to ensure that the partnership yields positive outcomes for their clients and the industry at large.”

“As Uptain and [CEG] embark on this collaborative journey, the financial services landscape stands to benefit from their combined expertise and commitment to excellence,” the statement said.

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