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Janet Janner is a Mortgage Choice broker who operates in Byron Bay, Lennox Head, Lismore, Alstonville, Ballina and the Northern Rivers region
How long have you been a broker?
Ten years.
How did you get into the industry?
I had a career change from small business management to buying a Mortgage Choice franchise.
What are the advantages of broking in a regional area compared to the capital cities?
Broking in a regional area allows you to form some great relationships with your customers. You get the chance to create a name and reputation for yourself in the local area, making it much easier to generate word-of-mouth and referral business.
What are the misconceptions that city brokers have of regional brokers?
I think city brokers might think we don’t deal with many clients or that our median loan size is quite small. In reality, the reverse is true. We deal with a lot of customers from all different walks of life and, depending on their financial situation, they may be after a substantial loan.
What’s the biggest day-to-day challenge you face as a regional broker?
I would say it would have to be the distance. I have to travel at times to see clients, as most lenders require face-to-face meetings.
What’s the best thing about being a broker?
I find that helping clients achieve their goals and assisting them with finding the most suitable loan is very rewarding.
What would you be doing if you weren’t a broker?
I would like to think I could be a retired grandmother, but will wait to retirement age for that. If I weren’t a broker, I’d be a finance coach.
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