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An enhanced technology platform and a good property market have helped one of Australia’s top 25 brokerages double its lead numbers.
Speaking to The Adviser, CENTURY 21 Home Loans chief executive James Green said the company had managed to double its leads in the last year.
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“Over the last 12 months, CENTURY 21 Home Loans have been getting back to basics. We understand our brokers want us to provide them with leads and we have managed to do just that. We have literally doubled our number of qualified broker leads over the past year,” he said.
Mr Green said this significant increase in leads could be attributed to a number of things, namely a good technology platform and strong property market.
“We have got a really good property market at the moment and that is evidenced by the fact that so many aggregators and brokerages are reporting record months,” he said.
“In addition, CENTURY 21 has introduced a new software program, e-sales, which has really accelerated the way contacts are delivered to brokers. Finally, over the past few months, CENTURY 21 has attracted some high quality brokers to the team.
“Our estate agents warm to these brokers very quickly and, as such, are happy to refer them leads immediately, which is great for them and us.”
But while CENTURY 21 Home Loans is committed to providing its brokers with a large number of qualified leads, a recent survey of brokers shows the provision of leads is “just one of a few considerations” when it comes to selecting an aggregator.
According to the recent Switching Aggregator’s survey, just 21.8 per cent of brokers said the provision of leads was “very important” to their decision to switch aggregators, while almost a third said it was just “one of a few considerations”.
