Real estate giant launches broker referral initiative

The initiative, which kicks off on 23 September 2015, is designed to equip brokers with knowledge and tools to enable referral partnerships with Ray White through hearing from the experiences of agents and brokers who have successfully done so.

Loan Market Victoria state director Andrea McNaughton said the sessions are the first step in tapping the vast pool of referral opportunities that exist within Ray White.

“Joining Loan Market doesn’t guarantee an instant referral partnership with a Ray White office,” Ms McNaughton said.

“Our brokers work hard for these opportunities. That’s why we are introducing these training sessions; to support our brokers and provide a foundation for success.”

Ms McNaughton is the former CEO of Ray White Victoria and joined Loan Market with a determination to increase integration between the two businesses.

“When it works, these business partnerships are very successful. Our productive offices see year-on-year growth in conversions. In fact, when a Loan Market broker teams with a Ray White office, they finance an average of 18 per cent of all deals within that office – that’s 2,700 settlements every year and it’s just the average – many do much better,” she said.

The first “how to work with agents” insights day features guest speakers across both organisations and will share key business strategies, tools and learnings that have been implemented in successful Ray White and Loan Market partnerships.

The sessions are open to existing Loan Market franchisees as well as prospective brokers who are considering joining the group.

[Related: Agent referral relationships are hard work, says McGrath]