Major brokerage launches national campaign

One of Australia’s biggest branded brokerages has launched a national tactical marketing campaign across various radio and digital channels.

For the remainder of this financial year, anyone who settles a loan worth at least $150,000 with Mortgage Choice will have the chance to win one of three $20,000 Freedom vouchers.

Mortgage Choice’s general manager of marketing, Melissa McCarney, said the three lucky winners can then use the $20,000 voucher to give their home a once in a lifetime makeover.

“We believe this latest tactical campaign perfectly complements our ‘Happy As’ slogan. At Mortgage Choice, we want to provide our customers with expert financial advice and an exceptional service so that they can get on with the important task of living a happy life. This campaign gives us one more way to make our customers happy,” she said.

Ms McCarney said the idea for the campaign stemmed from the results of a recent national survey conducted by the brokerage.

"Late last year, we completed a national survey which asked more than 1,000 Australians what would make them happy,” she said.

“From that survey, we found 75 per cent of Australians would be happiest if they were to win a home makeover. Knowing this, we decided to create a campaign that could offer people the chance to win their preferred prize.”

Ms McCarney went on to say the campaign would be heavily promoted through radio and digital channels.

“For the next eight weeks, our marketing campaign will be promoted through a radio schedule that spans 75 stations nationwide. In addition, the campaign will run across all of our website, email, digital channels and social media,” she said.

“We are excited about this new campaign as it perfectly aligns with everything we represent at Mortgage Choice.”

[Related: Mortgage Choice smashes settlement record]

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