Aggregator partners with no-LMI lender

John Rolfe, HomeStart’s head of retail, said the partnership means that PLAN’s South Australian brokers now have another lending option for customers, particularly those who have limited savings or moderate incomes.

“Upfront costs are one of the biggest hurdles to home ownership, and HomeStart’s products have been designed to help home buyers overcome these barriers,” he said.

“Our low-deposit loan means home buyers can get started from a three per cent deposit, meaning they can make the step into home ownership sooner.”

Mr Rolfe said that unlike most other lenders, HomeStart does not charge LMI. Instead, it has a loan provision charge, which he said saves most customers a significant amount of money which they can then use to reduce their loan size or borrow more.

“For brokers, having access to HomeStart’s loans ensures they are able to provide lending solutions to a broader range of customers,” he said.

“This provides an opportunity to create and maintain a relationship with customers and help them multiple times throughout their lifetime.”

Mr Rolfe said HomeStart Finance aims to originate 50 per cent of new lending from mortgage brokers by the end of 2016, and its partnership with PLAN will play a significant role in achieving this goal.

“We have had a specific focus on the broker market for several years, as it is a good strategic fit with our distribution model,” he said.

“Brokers provide us with a cost-effective channel to broaden our geographical footprint and we have invested in this channel to ensure we are a strong partner.”

[Related: Major aggregator announces new white-label partnerships]