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Working smarter helps broker boost volumes by $135 million

by Nick Bendel10 minute read

Australia's best young broker enjoyed a 250 per cent surge in volumes by reducing his paperwork and focusing on education.

Eric Cui from Alliance Mortgage Solutions was named Young Broker of the Year for 2013/2014 after writing $191.6 million of residential loans – up from $55 million the year before.

Mr Cui said that his dramatic improvement was partly due to delegating non-core work, which allowed him to increase his client-facing time from 50 per cent of his day to 70 per cent.

"Before I had to do everything – interview clients, do the paperwork, look after the post-settlement. Now, I focus on marketing and sales," he told The Adviser.

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"So I can spend more time looking after my clients. That means more referrals, and means I have enough time to look after them and provide better customer service."

Mr Cui, who has been broking since 2011, said another reason for his improvement was his commitment to improving his education.

He said that bank training and PD days had helped him become a better broker between the 2013 and 2014 financial years.

Mr Cui said he was on track for further improvement in 2014/2015, forecasting volumes of $200-$220 million.

However, he added that his focus in future years would shift from loan writing to management.

"I have to grow my business and won't be able to contribute 100 per cent of my time to sales," he told The Adviser.

"I will focus more on management and training, because I think that staff development and compliance training is very important for the team.

"So my personal sales volumes will reduce but I hope my company's performance will grow."

[Related: Young Broker of the Year rankings]

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