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For the fifth year running, Smartline has been voted Australia’s number one franchise.
Topfranchise.com.au ranked Smartline number one in its latest top 10 list, following a comprehensive survey of franchisees from franchise systems across the country.
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According to the findings, almost 85 per cent of Smartline Personal Mortgage Advisers franchisees are willing to recommend becoming part of the group to their friends and colleagues. This was well above rivals for the title of Australia's Top Franchise, and is unprecedented in the franchising sector.
Smartline managing director Chris Acret said winning the Topfranchise award meant an enormous amount to the group.
“We’ve had the privilege of winning numerous awards over the past 14 years, but it’s the Topfranchise award that means the most to us,” he said.
“This is an enormous achievement. It is one thing for a business to succeed by creating high levels of satisfaction with its people, it is much more difficult to maintain it over an extended period, through the good times and bad.
“While it’s nice to be recognised by our industry peers and commentators, I’m enormously proud of the fact that this award recognises us as a franchising benchmark across all industries and against some household names, based on the feedback of our own people."
Smartline took out the overall award, having been ranked first in six of the seven survey sub-categories:
• Renewal: intention of franchisees to renew their agreement beyond the current term
• Recommendation: willingness to recommend a franchise to friends and colleagues
• Financial: the salary and return on investment franchisees feel they can receive
• Lifestyle: whether franchisees are satisfied with the lifestyle their franchise affords them
• Support: examining levels of support offered by the franchisor
• Opportunities: whether franchisees feel there are opportunities to expand their business within the system.
Smartline has held the number one ranking since 2009, across 10 surveys.
Over 1,000 franchisees were surveyed across the franchise industry. Each franchisee is asked 35 questions in key areas, with the feedback used to benchmark performance in comparison to other franchise systems.
