Built for brokers, gearing for growth

Q. When did you start working with the broker channel and why?

Our broker journey began in 2022. We launched with a pilot program for our personal loan product, which allowed us to test, learn, and refine before expanding more broadly with key aggregators and broker partners.

It was a deliberate and strategic move. We recognised very early the expertise brokers bring when supporting customers seeking personal lending solutions. Brokers act as trusted advisers. They understand customer context, responsible lending requirements, and the nuances that ultimately shape better outcomes.

The pilot phase delivered invaluable insights into how our product was positioned, how our credit appetite resonated with brokers, and where we could enhance the overall experience. From day one, we never viewed brokers as just another distribution channel. We saw them as long term partners whose success is tied to strong customer outcomes, and that remains the foundation of how we engage with the channel today.

Q. Why is a strong broker channel important to you?

Customers are increasingly choosing brokers as their preferred way to access finance. They value the independence, guidance, and advocacy brokers provide. While brokers are most commonly associated with home lending, the channel’s expertise today extends far beyond that. Brokers hold an essential role across consumer lending, small business, and commercial finance.

As lending environments continue to evolve and customer needs become more complex, the demand for clarity and trusted advice only increases. By supporting brokers, we are meeting customers where they want to transact. That matters deeply to us because sustainable growth comes from trust, transparency, and alignment with our broker and aggregator partners.

When brokers succeed, customers succeed. And when customers succeed, Alex Bank succeeds. That is why a strong broker channel remains core to our strategy.

Q. What is your top priority for the broker channel at the moment?

Our priority for 2026 is strong, sustainable growth supported by capability and consistency. We already have a highly experienced team of business development managers across Australia in place and are continuing to build this out. We want brokers to feel supported by people who understand the market, understand their needs, and can help them grow.

We are focused on expanding in the right customer segments and maintaining quality and long term portfolio performance. At the same time, we want brokers to see Alex Bank as a genuine alternative in car and caravan loans and unsecured personal lending for home renovations, travel, weddings, and other significant purchases.

Increasing awareness and consideration is still an important priority in a competitive landscape. We are bringing compelling, competitive offers to market that create tangible value for brokers and their customers. Alongside that, we remain focused on simplicity, clear credit appetite, streamlined digital submissions, and fast, consistent decisions. Getting the basics right is what allows brokers to trust us with their business.

Q. What kind of tools and support do you offer brokers, and how do they access them?

Our technology and our support models are designed to deliver reliability, speed, and clarity.

Brokers can expect:

1. Competitive personal lending products built to offer value and consistency.
2. Fair and transparent remuneration structures that reward quality business.
3. A fully digitised and streamlined application journey through our broker portal.
4. Fast assessment time frames powered by smart technology.
5. Direct access to our credit support team via Alex Intelligence™ (AI), giving brokers responsive, real time assistance.
6. Dedicated BDM support to help with scenario structuring, pipeline growth, and ongoing education.

Accessing these tools is simple. Brokers complete our accreditation process and, once onboarded, receive immediate access to our digital platform and support network. From there, engagement continues through our BDM team, ongoing education initiatives, and regular communication across the channel.

Q. Why should a broker look to partner with you?

We are built on four guiding principles: fast, simple, human, and fair. These principles shape the broker experience. We combine strong digital capability with personalised human support because brokers deserve both efficiency and accountability.

Our goal is to earn the right for brokers and their customers to feel they can bank on Alex. That requires consistent delivery, not just strong messaging. Everything we are doing in 2026 and beyond is about strengthening our proposition, investing in capability, and supporting broker growth.

We are committed to long term partnerships that extend well beyond individual transactions. And to the brokers and aggregator partners who have supported us over the past four years, thank you. Your trust, insights, and advocacy have helped shape who we are today. We are excited about what we can continue building together.