Q. What do you think makes your products so popular?
Brokers really value clarity and consistency, especially when they’re dealing with clients whose circumstances may be complex. We are specialist in the non-prime space, and our products are popular because brokers know exactly where they stand with us. Our credit appetite is clearly defined, our policy is practical and flexible, and our teams take the time to understand the full story behind an application.
We’re experienced in non-standard lending, so brokers come to us when the scenario needs judgement, not just a checklist. That experience shows up in how we assess risk, how we communicate throughout the process, and how we support brokers to keep deals moving. We’re accessible, we pick up the phone, and we give brokers straight answers early, which helps them manage expectations with confidence.
Just as importantly, we design our products around real borrower profiles brokers are seeing every day. Self-employed clients, recent credit blips, changing income patterns. These aren’t edge cases anymore, they’re part of the mainstream market. Brokers trust Bluestone because we’ve built our products and service model specifically for these borrowers, and we continue to show up consistently when brokers need a specialist partner.
We design our products around real borrower profiles brokers are seeing every day
Q. How have you been tailoring your products this year?
Over the past year, our focus has been on broadening how brokers can support more clients, not just with traditional home loans, but with solutions that reflect how these customers are actually investing and doing business.
One of the most meaningful evolutions has been expanding our near-prime capability into construction and commercial property. We’ve seen strong demand from brokers working with self-employed and business-owner clients who may have a non-standard credit history but are looking to build, develop, or invest through commercial structures. By extending our offering in this space, brokers are able to diversify their client base and support customers across more stages of their financial journey, without having to send them elsewhere.
These additions have been designed with flexibility and practicality in mind, recognising that near-prime borrowers are often asset-rich, income-complex, and commercially savvy. For brokers, it means having more confidence that the solutions they put forward will align with how their clients actually operate, whether that’s building a residential property, purchasing mixed-use assets, or expanding a business footprint.
Ultimately, this approach allows brokers to deepen relationships with their near-prime clients as well as referral partners like accountants to broaden their value proposition and grow sustainably by offering a wider set of fit-for-purpose lending solutions.
