FOR MORE than four decades, Firstmac has worked alongside brokers to help shape a more competitive home loan market in Australia. When we entered the industry in the 1980s, lending was dominated by a handful of major players, and price competition was rare.
We helped change that. By supporting the growth of mortgage broking and introducing lender discounting, Firstmac played a role in opening up the market – giving borrowers more choice and brokers more opportunity.
Today, we continue to back the broker channel with fast turnaround times, responsive service, and products designed to meet real-world needs. We understand that brokers operate in a dynamic environment, and our role is to support them – not just with tools and tech, but with a genuine commitment to their success.
What makes Firstmac unique is our ownership structure. As a large, privately owned family business – bigger than some of our listed competitors – we’re not beholden to external shareholders or quarterly earnings calls. That gives us the freedom to take a long-term view, invest in relationships, and make decisions that reflect our values – not just our bottom line.
It also means we can pay close attention to people. Whether it’s our customers, our broker partners, or our team, we believe in treating people with respect, listening carefully, and doing what we say we’ll do. That’s not just good business – it’s how we’ve built trust over the years.
We also understand brokers because, like us, many are private businesses themselves. They’re entrepreneurial, agile, and deeply invested in their communities. That’s why we’ve always seen brokers as partners – not just distribution channels. We know the challenges they face and the value they bring, and we’re here to support them with products, service, and a relationship they can count on.
At Firstmac, we believe competition is healthy. It drives better service, sharper pricing, and more choice for consumers. And brokers are a critical part of that equation. We’re here to support them – not just as a lender, but as a long-term partner that understands the value they bring to the market.
