Where will your next 100 clients come from?

Find your next clients differently.

AI is giving smaller businesses access to acquisition capabilities that once required large marketing teams, significant budgets and specialist technology.

Discover how businesses are finding new prospects, where the next opportunities are emerging and how brokers can build a stronger, more cost-effective pipeline.

Be where your next client is looking.

Search is changing. Social is changing. Email continues to evolve, while AI discovery and GEO are creating new considerations for how businesses get found.

Better Business Summit will unpack the channels feeding the modern customer funnel, where brokers should be focusing now and how those channels can work together to bring more of the right prospects into the business.

What happens after someone enters your funnel?

A new lead is only valuable if the experience that follows gives them a reason to keep moving.

How quickly do you respond? How relevant is the communication they receive? How do you stay in front of them without constantly chasing them? And how do you create an experience that makes every customer feel like they matter?

Hear from an expert who has helped develop customer journeys and systems for major banks, telcos and global organisations including Cisco, and discover how smarter communication, automation, AI and customer journey design can help brokers keep prospects engaged and create the conditions for stronger conversion.

Technology can create the opportunity. You still have to win the client.

For everything technology can now do, broking remains a human business.

Customer behaviour has changed, and the sales conversation is changing with it.

Better Business Summit will explore modern face-to-face and telephone sales, communication, persuasion, behavioural techniques and NLP to help brokers better understand how people make decisions, sharpen the conversations that matter and convert more of the opportunities already coming into their business.

Settlement shouldn’t be the end of the journey.

Winning a client once is valuable. Building a relationship that continues beyond their first transaction is far more powerful.

Explore how to stay relevant after settlement, continue adding value and create an experience that gives clients a reason to return when their circumstances change—and recommend you when somebody they know needs help.

But a great customer funnel needs a great business behind it.

Finding more clients is one challenge. Building a brokerage capable of delivering consistently as the business grows is another.

Build a brokerage that can handle more.

More business should not automatically mean more admin, more complexity or more work landing back on the owner’s desk.

Hear from leading broker groups that have built some of Australia’s strongest brokerages and go behind the numbers to understand how those businesses actually operate.

Explore how better systems, clearer processes, technology, people and greater discipline can create a business that performs consistently, including what a Six Sigma approach to the broker process could look like.