ING entered the Australian market in 1999 with a groundbreaking online savings account, revolutionizing the way Australians manage their finances. Today, ING is a comprehensive bank that meets the everyday financial needs of over 2 million active customers. Their offerings range from transactional accounts and credit cards to personal loans, mortgages, superannuation, and insurance.
In 2000, ING launched its home loan products, starting with the Home Loan Saver, a basic variable home loan. Responding to feedback from brokers and customers, ING introduced the Mortgage Simplifier in 2003, an improved basic home loan. To provide even more options, ING unveiled their flagship home loan product, the Orange Advantage Offset home loan, in 2009.
Currently, over 90% of ING’s home loans are sourced through mortgage brokers, underscoring the vital role brokers play in their business model. This strong partnership with brokers has been instrumental in ING’s growth and success in the competitive Australian market. By continuously evolving their products based on customer and broker feedback, ING remains committed to offering innovative and customer-centric financial solutions.