#1 Aussie & #5 Lendi
The Lendi Group had a transformative year in the financial year 2025, after making Aussie its primary broking brand and moving over hundreds of brokers from Lendi to become Aussie brokers. We find out what the Lendi Group has been doing to make it Australia’s leading brokerage
Q. Aussie has been named as the top brokerage 2026, while Lendi comes in at number five. What do you attribute to the group’s successes this year?
It starts and ends with our brokers. We’ve got more than 1,350 people in our network who genuinely care about customers and keep pushing to get better. That mindset – and a willingness to try new ways of working – has made a real difference this year.
The other big driver has been our Find. Buy. Own. strategy. It’s a simple idea – meet customers earlier, support them through the purchase, and stay with them as owners – but it’s powerful when brokers are at the centre of it.
We backed that strategy with real investment in tools, support, and adjacent services, so brokers can help customers beyond the loan. Brokers have turned that into results, including strong year-on-year growth in settlements and a record-breaking H2 for the network.
Bringing buyer’s agents, conveyancing, and other services closer to the Aussie experience has made the journey simpler for customers and created more touchpoints for brokers to add value.
Q. What was the group’s biggest achievement in FY25?
If I had to pick one, it’s delivering real progress on Find. Buy. Own. – moving from “great at mortgages” to a connected property experience customers can actually feel.
We grew settlements year on year, and we also proved there’s strong demand for a more end-to-end model, including becoming the fastest-growing buyer’s agency in Australia. That tells me customers want help navigating property, not just a transaction.
A big shift was backing the Aussie brand as our primary broking brand. It was a complex transition, and we didn’t get everything perfect, but the momentum has been clear. We’ve kept a smaller Lendi broker cohort as a nimble digital brokerage to test, learn, and bring the best innovations back to the wider network.
Q. What was the biggest change or initiative you made last year to help brokers support their customers this year?
We redesigned our core broking proposition around the full property journey – so customers can Find. Buy. Own. with one connected experience, and brokers can stay relevant at more moments that matter.
That means customers can move from searching, to buying, to financing, and then managing their home over time without feeling like they’re starting again each step. It’s simpler, and it builds trust.
For brokers, it’s created more ways to support customers – and more opportunities to deepen relationships – through services like Aussie Conveyancing, Buyer’s Agents, and new lending partnerships. The goal wasn’t to add “more stuff”. It was to make the broker-led experience more valuable, more joined up, and easier to deliver consistently.
Q. What will be the group’s main points of focus for the next six months?
Two things: going deeper on Find. Buy. Own. across the network – and moving faster on becoming AI-native in ways that genuinely help brokers and customers.
On AI, the measure of success here isn’t novelty – it’s whether what we build saves time, builds trust, and enables deeper connection with customers.
In parallel, we’re scaling Aussie Amplify, which we launched in late 2025. It’s designed to support brokers in the kind of growth that matters to them – whether that’s stepping into business ownership, moving into franchise ownership, or expanding into multi-site operations. Our job is to listen, remove friction, and back brokers to grow on their terms.
