At our national Thrive25 Broker Conference in March, we introduced something that will reshape what it means to be a broker in Australia. Aussie property hub isn’t just a new initiative, it’s a strategic evolution that positions brokers at the heart of the property ownership experience, unlocking new ways to grow their business and better serve their clients at every step.
More than ever, Australians are turning to brokers as trusted experts and we believe our network is uniquely positioned to meet this moment. Today’s customers expect more convenient experiences. That’s why we’ve built a platform that redefines how brokers engage with technology, partners, and most importantly, people.
The result of extensive consultation and innovation is Aussie property hub – a fully integrated, end-to-end ecosystem that puts the broker at the centre of the entire property journey.
Helping customers find, buy, and own with confidence
Aussie property hub was born from our belief that brokers should be a trusted partner for their customers throughout the entire property journey, not just the loan.
Our new model empowers brokers to guide customers from their first property search through to settlement and beyond, transforming what has historically been a fragmented puzzle into a streamlined experience under one roof.
We’ve backed this vision with significant investment in our brand, technology, and the infrastructure needed to deliver it at scale.
Take Aussie Homes for example, our new data-led search experience embedded into the Aussie app. Customers can explore over 11 million properties and access free property reports and key insights. It’s more than a search engine, it’s a conversation starter, helping customers engage in deeper, more informed discussions with their broker.
But the journey doesn’t just stop at the initial search. We’ve developed services like Aussie Buyer’s Agents, Aussie Conveyancing, and Aussie for Agents – a two-way referral platform that matches sellers with top-performing local agents. This not only creates more value for customers but enables brokers to remain connected to their customers at every stage of the find, buy, own journey.
At every point, the broker is a consistent voice of expertise and the trusted partner advocating for their customers, helping them make smarter financial decisions.
Technology driving better timing and better outcomes
We’ve designed Aussie property hub to deliver on customer expectations of a seamless process from start to finish. The model is powered by automation, real-time data, and AI enablement, ensuring customers receive timely prompts and actionable insights that guide them through the right decisions at the right time.
Historically, brokers have leveraged arbitrary milestones like birthdays and loan anniversaries to connect with customers. Through the Aussie app, customers can track their home value and live equity position, opening new opportunities for brokers to proactively re-engage. For brokers, automated triggers mean less time chasing leads and more time engaging customers with relevance and speed.
Whether it’s time for a customer to refinance, renovate, or invest, these tools prompt the right conversation at the right time, making it easier for brokers to stay connected and deliver a more cohesive experience throughout the life of the relationship.
AI is also playing a growing role behind the scenes, helping streamline workflows and giving brokers more time to focus on nurturing relationships and business growth.
More ways to win: New revenue, deeper relationships
Our shift to the property hub model unlocks an exciting new reality for brokers, one with more revenue opportunities and more resilient businesses.
Traditionally, brokers have been reliant on home loans as their core income stream. Now, Aussie brokers can draw income from new revenue pools like Aussie Buyer’s Agents and Aussie Conveyancing.
We’re also enhancing broker visibility through Aussie Local, a community-based referral model that helps brokers partner with complementary businesses and key service providers in their area to increase referral flow into their businesses. It formalises what’s historically been an offline process, making it scalable, transparent, and broker-led.
Aussie property hub creates a differentiated broker proposition in market. The model allows brokers to monetise more stages of the customer life cycle, while delivering greater value along the way. By staying present across more milestones – from first home to next home and beyond – our brokers are no longer just brokers, instead they have the unique opportunity to be lifelong property partners for their customers.
Backed by our network
Since we began piloting Aussie Buyer’s Agents and Aussie Conveyancing in November, before unveiling our vision for Aussie property hub at our conference in March, the response from our broker network has been phenomenal. They’re not just excited, they’re embracing it.
Aussie franchisee Will Sanchez says, “it’s a win-win for everybody. My store can now be a one-stop shop for our clients, making their home-buying journey easier.”
Multi-site franchisee Danny Blair echoed a similar sentiment, saying, “We’ve been reliant on one income stream being mortgages, so from a business perspective, property hub gives us so many more levers and extra income sources. It also allows us to keep our customers, who we have at our heart, in our ecosystem and in our world.”
That’s the real power of Aussie property hub – it keeps the customer in the broker’s orbit, supported by a broader suite of services, insights, and tools designed to improve their financial wellbeing over time.
Aussie brokers across the country are actively directing customers to our buyer’s agents, utilising our conveyancing offering, and embedding the Aussie app into their rhythms. What’s most exciting is that this is just the beginning. We’ll continue building on this foundation, rolling out new features over the coming months, and listening closely to broker feedback as we evolve.
The future of broking is here
Aussie property hub is more than a platform. It’s a transformation of how brokers work and a future-proofing of the role they play in the lives of Australian home buyers.
It’s a future where brokers have more control, visibility, and opportunity. A future where technology enhances human connection. A future where our brand, platform, and people work to deliver something truly impactful.
In March, we saw more brokers join Aussie in a single month than ever before. From fresh talent looking to crack the industry to seasoned professionals eager to diversify their offering and climb new heights, brokers across the country are getting involved.
With multiple pathways to success – salaried broker, mobile broker, store broker, or franchisee – and the power of the Aussie brand behind you, the opportunity to scale is real. If you’re looking to build a thriving business, and if you want to be at the centre of your customers’ property journey for life and not just a moment, then there’s never been a better time to join Aussie.
The future of broking is here and we’d love you to be part of it.
