A word from Aussie
We know brokers are doing more than ever – balancing customer relationships, business growth, and changing market expectations.
As the landscape evolves, so does what it takes to build a successful business. Stronger customer engagement, smarter use of technology, and the ability to scale sustainably are becoming increasingly important.
At Aussie, our franchise model is designed to support brokers looking to take that next step. It combines the strength of an iconic brand, proven systems, and integrated tools and services that help customers find, buy, and own property with greater confidence, while giving brokers the opportunity to build long-term value across the customer life cycle.
For brokers ready for something bigger, it offers a clear pathway to become CEO of your own business, with the backing to grow, scale, and build something that’s truly yours.
Aussie has been at the forefront of the industry’s evolution for decades, adapting its model as the profession and the businesses operating within it have changed.
Its new franchise pathway, Aussie Modular, marks the latest step in that evolution, offering a solution for brokers who want greater flexibility in how they build and grow their businesses.
At the centre of the proposition is a banded trail structure, with brokers able to receive up to 90 per cent of trail on self-generated business.
Brad Cramb, Aussie’s chief distribution officer, says Aussie Modular complements the recent expansion of Find Buy Own, which enables franchisees to support customers across the entire property journey with services such as buyer’s agents and conveyancing.
“Aussie Modular builds on that foundation by giving brokers more flexibility in how they access those capabilities and grow their businesses,” he says.
“It’s about combining the reach, capability and trust of the Aussie brand platform with the flexibility and support leverage that brokers need to grow.”
Gap in the market
The introduction of Aussie Modular comes amid continued growth across Aussie’s retail network – since 2020, annual settlements have grown 72 per cent, while productivity per store has increased 91 per cent, according to Cramb.
Essentially, the new proposition recognises that many brokers have become increasingly sophisticated business owners with different growth ambitions and preferred operating models.
While some brokers value the comprehensive support offered by traditional franchise models, others are confident in generating their own business and want greater flexibility in how they access a network’s resources and support.
“Modular gives those operators more flexibility in how they use the Aussie platform and where they draw on our support and capability,” he says.
“It gives business owners more control over how they structure and grow their businesses, while still having the backing of a major consumer brand.
“For us, it’s about providing retail scale without losing broker choice. That creates a different proposition for brokers who have built strong businesses and want to retain more control over how they grow.”
Conversations across Aussie’s broker network were fundamental in shaping the concept, according to Cramb.
“We were hearing from brokers and franchisees who wanted more flexibility in how they grew, how they accessed support, and how the economics of their business worked. As we explored those conversations, we saw that there was a broader opportunity in the market,” he says.
“We believe there is a gap between a traditional full-service retail model and a wholesale-style economics model for self‑generated operators.
“There are experienced business owners who want the strength of a recognised consumer brand and the capability that comes with a major network, while also wanting more flexibility and stronger commercial alignment. That’s the space Modular is designed to address.
“It brings together the reach, trust, and capability of Aussie with compelling commercials and a model that gives experienced operators more flexibility in how they build and grow.”
Early conversations with brokers regarding Aussie Modular have also reinforced the appetite for the greater flexibility and choice it can introduce.
“Brokers have been particularly interested in how they can access support differently depending on the needs of their business,” he says.
“Economics has also been an important part of the conversation, particularly for brokers who generate a significant amount of their own business rather than drawing heavily upon company-generated leads.
“One of the things we’ve learned is just how different businesses can be within the same network.
“Deep consultation has been such an important part of developing Modular. We’ve leveraged our Aussie Franchise Council, working groups, town halls, peer sessions, and 1:1 business review sessions to explore and refine the proposition.”
The modular difference
As Cramb explains, Aussie’s traditional model bundled its brand, support tools, client solutions, lead generation, and loan packaging into one comprehensive offering.
Aussie Modular, by contrast, allows operators to pick and choose the services they need while retaining a greater share of the trail they generate themselves.
Brokers can access services such as loan processing, fulfilment, and centralised administration on demand, without committing to a traditional full-service retail model.
For brokers who generate much of their own business, the model offers greater choice over when and where they draw on the network’s support.
“It gives them more control over how they invest their time and resources as they grow,” he says.
“They still have access to the broader Aussie platform, which has evolved into a true end-to-end property proposition.”
Cramb says the model is particularly suited to experienced, entrepreneurial brokers who are confident in generating their own business and want greater control over how they grow.
That could be an established broker scaling an existing business, an independent broker building a team, or a brokerage owner who wants to take their operation to the next level.
He also acknowledges the opportunity to attract experienced brokers outside Aussie’s network who are looking for a “combination of brand strength, capability, and greater flexibility”.
“For those operators, the opportunity is broader than simply writing more loans. Aussie has built a platform around the entire property journey, with buyers’ agents, lending and conveyancing connected through our Find Buy Own platform,” he says.
“That gives brokers more opportunities to create value from each customer relationship and participate in the economics across more touchpoints.
“The proposition is really about giving ambitious operators more room to build the business they want, with the scale, capability, and brand reach of Aussie behind them. And as that business grows, the commercial model is designed to better recognise the value they are creating.”
Ongoing evolution
Aussie Modular also gives brokers greater flexibility in how they draw on the group’s ongoing investment in its retail network, technology, and services, such as the Aussie app, Aussie Local, and AI-enabled capabilities.
Cramb says brokers may be most surprised by the degree of flexibility built into the proposition.
“The strength of a major retail network can sit alongside greater broker choice,” he says.
“We can combine the scale, brand, and capability of Aussie with a model that gives experienced business owners more control over how they grow.
“That’s probably the biggest perception shift: retail can provide scale and backing while still giving ambitious operators a compelling economic platform with room to build their business their way.”
