Smartline has announced plans to boost its national presence to 300 franchises over the next five years — and is eyeing off the financial services sector as the ideal market for recruitment.
"It's time for Smartline to put its focus on recruitment," managing director Chris Acret told Mortgage Business." Our vision is to raise the benchmark in broking services by building our franchise with the highest quality recruits."
While other brokerages tend to recruit professionals from a cross-section of professional areas, Smartline looks to be bucking the trend by focusing predominantly on the financial services sector.
With 80 per cent of the company's staff originating from financial services backgrounds, Acret is keen to continue this tradition, adding that hiring for quality gives the company its competitive edge.
"For financial professionals, Smartline offers a highly-regarded brand, a great culture and a supportive team that complements their financial proficiencies and knowledge," he said.
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