Powered by MOMENTUM MEDIA
Powered by MOMENTUM MEDIA
SUBSCRIBE TO OUR NEWSLETTER SIGN UP
Features/
Get the most out of content creation
Powered by MOMENTUM MEDIA

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Get the most out of content creation

content creation content creation
Emma Ryan 2 minute read

Could you be ruining your chances with a client from the get-go? Here’s what the experts say is the best way to go about content creation… 

“Follow the 80/20 rule – 80 per cent should be educational, inspirational, informative, thought-provoking, humorous even, and 20 per cent should be about special services, offers or hot rates just in the door. It has to be consistent, regular, scheduled, relevant, on topic, seasonal – the list goes on. You can curate content (use others’ content and add your views) or you can create original content. Usually a mix of both is best.”

- Sandra Pigram, social media strategist and trainer, Social Media Business Boosters

“Remember that less is more. Deliver short, sharp pieces of information that are easy to digest. There’s nothing worse than seeing a post that is more than two years old. Make content generation part of your regular work routine.”

- Tim Reid, founder and host, Small Business Big Marketing Show

Advertisement
Advertisement

“Look to publish better quality content at consistent intervals – and don’t budge on your schedule – with consistency and quality being the key, not regularity and quantity. Some tips for maintaining a consistent stream of content that won’t leave you feeling anxious and burnt out are: link blogging back to meaningful business outcomes, share your editorial calendar and content schedule with more people, conduct expert interviews with people in your industry, improve on already validated blog topics, write a list post and explore each component in future blog posts, get guest contributors to write for your blog, encourage employees to boost their personal brand on your blog and conduct keyword research.”

- Will Blunt, founder, Blogger Sidekick

“Don’t have a site that you never update. New content gives people a reason to come back to your site, and updating frequently also improves your relevance for Google when they are ranking sites in their search results.”

- Toby Marshall, principal, Lead Creation

Get the most out of content creation
content creation
TheAdviser logo
content creation
FROM THE WEB
more from the adviser
handshake 1 850 Asset finance lender acquired for $260m

Equipment finance lender Axsesstoday, which had been placed into ...

StephenMoore850 Brokers encouraged to seize data opportunities

Head of Choice Aggregation Stephen Moore has encouraged brokers t...

megaphone crowd ta Brokers have their say on serviceability changes

Several leading brokers have suggested that APRA’s recent chang...