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Top 25 Brokerages 2014

Reporter 23 minute read

This year's Top 25 Brokerages showcases the organisations that excelled in broker productivity, volumes and book size for the 2013 calendar year

“PROBABLY OUR best year in business,” claimed one broker. “I’ve never seen things this good and probably never will again,” said another. “If you aren’t doing well, you’re doing something badly,” enthused another.

These were just some of the comments The Adviser received while compiling its annual list of the Top 25 Brokerages across the country, awarded to brokerages nationwide that excelled in broker productivity, volumes and book size for the 2013 calendar year.

And it’s pretty clear the combination of historically low interest rates, a resurgent interest in property, and generally good economic conditions have combined for the best 12 months ever for mortgage brokers.


Sure – as this year’s results attest – not every brokerage in the Top 25 had a record year (some even went backwards), but by and large 2013 proved stellar for most. Year-on-year loans written were up almost 5,000 to 125,216 and volumes for the year increased to $36.2 billion for the Top 25 alone.

Interestingly, brokers employed by the Top 25 actually dropped slightly in the calendar year, falling from 2,441 to 2,229; which may be proof alone that it’s been a year of customers chasing brokers rather than the other way around. It should also be noted that last year’s eighth ranked brokerage, eChoice, with a loan book of $15.2 billion, chose not to enter the 2014 ranking.

So how exactly does The Adviser come to its final 25 and how are they ultimately ranked? Here’s how:

• The ranking is based purely on the results of the 2013 calendar year

• Over 60 brokerages Australia-wide entered themselves in this year’s Top 25


• The information published is based solely on what was provided by the brokerages and has not been manipulated in any way by The Adviser

• Each brokerage was asked to reveal all facets of the business from 2013 – volumes, numbers of loans written, overall book size, staff numbers, years in business, its prime lender and more

• The final ranking was determined by scores in five prime areas: total book size, total loans settled in 2013, total volume of loans settled in 2013, book size versus years in business, and average broker volumes for 2013 (i.e. volume numbers divided by actual brokers)

• Each of the 60 brokerages who entered were ranked on their performance and given a ranking in each category from 1-60 (one being the best)

• The five scores were then added to give a final overall score. The lower the score, the better the ranking

25. MO’R Mortgage Options (non-franchise)

• Ranked 12th overall for broker productivity (volume per broker)

• Each broker averaged $31.1 million worth of loans in 2013

• In business for 14 years and has a loan book worth $585,920,342

An impressive debut into the Top 25 ranking for this Canberra-based broking house. With four brokers and three support staff this family-owned business wrote 525 loans last year with total volumes over $124 million. MO’R’s managing director, Michael O’Reilly, says of the debut in the list: “We spend significant time getting to know our clients’ personal situations up front, so we’re able to deliver the right solution the first time. This has led to a high percentage of our business being sourced from referrals and repeats, meaning we spend our time looking after our clients, not out looking for new ones.”

24. Able Finance Services (non-franchise)

• Wrote 524 loans in the year to December, worth in excess of $175 million

• Employs six brokers who each wrote$29.2 million in loans in 2013

• Ranked 14th overall for broker productivity (volume per broker)

A sure sign of a hot Darwin market sees the return of Able Finance Services to the Top 25. Able has serviced the Top End for 16 years and boasts a loan book worth $627,459,514. Able’s director, Sam Crowley, says he has no explanation for missing last year’s list as “we’ve basically been doing the same figures all the way through”, and says the future looks bright with the recent construction of the city’s $34 billion liquefied gas plant. “Darwin always has plenty of people coming and going and that’s good news for brokers,” says Mr Crowley. However,he has no plans for expansion. “I’m 60, I’ve got 16 staff, I’ve been doing it for 16 years,” he says,“that’s big enough for me!”

23. Clarity Financial Group (non-franchise)

• Wrote 460 loans in 2013 worth over $190 million

• Ranked seventh overall for broker productivity (volume per broker)

• Each of its four brokers averaged $47.6 million in loans last calendar year

Now in its eighth year of business, Canberra-based Clarity Financial boasts a book valued just shy of $575 million. Company managing director Mark Edlund says his brokers’ large volumes were due to a strong admin support that allowed brokers to concentrate on client relations. “We also have access to St George Flame, Westpac Platinum, CBA Diamond and ANZ Premium, and those expressed services from the four majors really increase our efficiencies,” he says. St George was Clarity’s number one lender for 2013, with an 88 per cent conversion rate.

22. A1 Broker Group (non-franchise)

• Employs 10 brokers who averaged $21 million each in loans in 2013

• Wrote 610 loans in the calendar year

• Ranked 14th for total book value versus years in business

In four short years, Geelong-based A1 has recruited a staff of 16 – with 10 brokers and loan writers – and amassed a book valued at $475,000,000. A1 says the average life of one of its loans is four years, 100 per cent of applications are submitted online and CBA was the brokerage’s number one lender in 2013; converting 91 per cent of loans in the previous calendar year.

21. Easy Loans (non-franchise)

• Has the 19th biggest loan book in Australia

• Ranked 13th overall for broker productivity (volume per broker)

• Its seven brokers wrote just over $214 million in business in 2013

With 17 years of business behind it, Easy Loans now sports a loan book worth over $672 million. In 2013 the brokerage wrote some 666 loans that bought in $214 million worth of business. On average, each of the firm’s seven brokers bought in $30,574,939 worth of business, ranking them in 13th position overall for average broker volumes for the year. Easy Loans reports that approximately 90 per cent of its loans are now submitted online; its prime lender remains the Commonwealth Bank, who it enjoys an 85.6 per cent conversion rate with.

20. Zobel (franchise)

• Holds the 17th biggest loan book in Australia at just over $700 million

• Employs six brokers, down from seven the previous year

• Wrote 864 loans last year worth $116.5 million

With its focus on Adelaide and South Australian regionals Zobel has amassed a loan book worth nigh on $710 million in its seven years in business. Yet company director Andrew Zobel says things are only now starting to return to normal after the GFC. “Our biggest problem is with our exposure to regionals, the size of the loan never increases very much,” Mr Zobel admits. “A good increase in volumes doesn’t necessarily translate to a good increase in dollar transactions as well.” Mr Zobel says the business has been more about consolidation recently, but hopes to move it into expansion over the coming 12 months.

19. Century 21 Home Loans (franchise)

• In 2013 it employed 26 brokers. An increase of eight on the year previous

• Wrote 810 loans in the 2013 calendar year

• Increased its 2012 volume by $92 millionto just over $300 million for the year

Now in its seventh year and with a book valued at $800 million, CENTURY21 Home Loans’ CEO, James Green, says the focus over the next 12 months will be to broaden its attention away from just Sydney. “Melbourne’s our next target. We are looking to seriously recruit for that market and that’s testament the model we have works. But you need to be in Sydney – the loans are massive, the market’s booming, it’s the cream of the crop. The CENTURY21 name is the biggest real estate brand in the world; that means we can attract the best brokers and customers through 300 offices Australia-wide,” Mr Green says.

18. Home Loan Experts (non-franchise)

• Ranked 11th overall for broker productivity (volume per broker)

• Volumes for 2013 increased by almost $78 million year on year

• 708 loans settled in 2013

With a head office in Sydney’s inner west it’s not surprising Home Loan Experts thrived in arguably the hottest property market in Australia. Seven years in business, employing nine brokers, the firm’s total book now tallies to just over $640 million; an increase of $121 million from the previous year. Yet company managing director Otto Dargan tells The Adviser he feels the industry faced a number of headwinds – restrictive LVRs, namely for FHBs, and governments’ attitudes to developers. “With the population expected to double by 2075, or even as early as 2058, this problem is only going to get worse as the demand for new housing increases,” Mr Dargan says.

17. Trilogy Funding (non-franchise)

• Wrote 806 loans in the 2013 calendar year

• Each of its four brokers wrote, on average, just over $52 million in loans in 2013

Yet another Canberra-based brokerage in the Top 25 again reinforces the nation’s capital was definitely one of the places to be in 2013. Celebrating a decade in business, Trilogy can now boast a loan book size just shy of $703.5 million and total volumes in 2013 of over $208 million, which meant its four brokers wrote, on average, a massive $52 million each over the calendar year. Its number one lender for the year was CBA, where it enjoyed a conversion rate of 95 per cent.

16. Smartmove (non-franchise)

• Has the 19th biggest loan book in Australia

• Its seven brokers wrote just over $214 million in business in 2013

With a book now topping $1 billion, Smartmove has cunningly manoeuvred the business from a focus on Sydney’s north shore to capture all of the city and regionals. It has seen the recruitment of three new brokers in 2013 and settlements were up 45 per cent. Smartmove’s general manager Darren Little says: “We’ve always been a referral or repeat business and that’s now 83 per cent of our business and, after 10 years, it’s really starting to spread the network. Because of that we’re getting much more business further afield from our traditional core market,” Mr Little says.

15. ACA Mortgage Solution (franchise)

• Each of its eight brokers wrote, on average, almost $41 million in loans in 2013

• Ranked eighth overall for broker productivity (volume per broker)

• Wrote 117 more loans in 2013 than the year previous

This Sydney CBD-based brokerage specialises in inner-city units and in six years in business presently sits on an enviable loan book worth over $727 million. In 2013, ACA settled 627 loans for a total annual volume just shy of $328 million and an average broker volume of $41 million. ACA has increased overall volumes year on year by $77 million. ACA’s prime lender is Westpac, who it enjoys an 80 per cent conversion rate with.

14. Alliance Mortgage Solutions (non-franchise)

• Have a loan book worth over $405 million in a mere 18 months

• Already employing eight brokers and 16 support staff

• Wrote the 10th largest number of loans of any brokerage in 2013

In business less than two years, this young Sydney-based brokerage is clearly on the up and up. Alliance Mortgage Solutions wrote 538 loans in the 2013 calendar year for total volumes for the year at $400 million - considering it only wrote $5 million in its previous six months of business, that's a staggering year on year increase of 4,000 per cent. When it comes to its book size versus year in business, things are even more favourable – Alliance scored a fifth place ranking for total book value versus years in business, with $270 million. Each one of its eight brokers wrote, on average, $50 million in loans in 2013, which meant it came fifth in this year’s rankings for broker volumes. Alliance’s prime lender is Westpac, who it enjoys an 88 per cent conversion rate with.

13. Iconic Home Loans (non-franchise)

• Ranked ninth for book size versus years in business

• Has the 15th biggest book size of any brokerage after five years in business

• Wrote the 12th greatest number of loans of any brokerage in 2013

Iconic Home Loans is a Perth-based broking house who, in its five years in business, has already amassed a book worth more than $786 million, which powers them intoThe Adviser’s Top 25 for the first time. Employing 11 brokers and nine support staff, Iconic wrote 1,029 loans for the 2013 calendar year worth over $317 million, with an average broker volume just off $29 million for the year. Staying loyal to another Western Australian institution, Iconic rates Bankwest as its number one lender and says it enjoys a 97.3 per cent conversion rate. Although a young firm, Iconic reports the average life of one of its loans is 4.9 years.

12. Keyinvest Lending Services (non-franchise)

• Wrote the seventh greatest number of loans last year of any brokerage

• Has the seventh largest book of any brokerage in Australia

• Was the worst placed of all the Top 25 Brokerages for broker volume

This Adelaide broking powerhouse saw its total loan book increase year on year by $300 million in 2013, to now equal almost $2.321 billion. Despite not improving its rankings from last year, KeyInvest still managed to add four brokers to take its broker headcount to 58. It wrote an extra 183 loans taking its loans settled to 1,891 for 2013, and total volumes for the year increased by $96 million to $451,795,920; which made KeyInvest the eighth biggest loan writer for the year. Its chief lender remains CBA, where it enjoys a 93 per cent conversion rate.

11. 1st Street Home Loans (non-franchise)

• The value of its book has increased a whopping $925 million in two years

• More than doubled the number of loans it wrote in 2013, year on year

• Ranked sixth overall for broker productivity (volume per broker)

1st Street Home Loans may not have ranked number one, but its numbers arguably belie its successes over the past year. Broker numbers up 50 per cent, loans written doubled, $418 million added to its book size annually, over $344 million in loans written last year alone. Company director Jeremy Fisher recently told The Adviser it was a strong marketing push, namely in the digital space, that has doubled volumes. “We’ve spent a lot of effort on our online space, on our website and social media, and we’re getting some tangible results from that,” he says. “Google has been the biggest success, with some quality business coming through in the right demographic and in the right target areas.”

10. Mortgage Solutions Australia (non-franchise)

• Ranked third overall for broker productivity (volume per broker)

• On average, each of its six brokers wrote $53.1 million in loans in 2013

• For book size versus years in business, Mortgage Solutions ranked 21st overall

Western Australia’s topped ranked brokerage again turned in a stellar 2013, writing 885 loans for a total volume of $318,621,309 for the year. That was up an additional 253 loans and $67 million in business year on year. Now in its 13th year in business, Mortgage Solutions has amassed a book valued at $1.175 billion, an increase of $112 million on the previous year. The brokerage also won two gongs at the recent Better Business Awards for Western Australia – Colin Lamb winning for Best Residential Broker and Kristie Byrne for Best Loan Administrator.

9. Club Financial Solutions (franchise)

• Ranked fourth in 2012

• Has the sixth biggest loan book in Australia

• Full-time broker staff fell by three to 27 in 2013

In a year of extraordinary volumes for brokers, Club Financial arguably had a more forgettable year. The 20 franchise offices Australia-wide wrote 1,843 loans in 2013, 131 fewer than the year before. Total volumes for the year fell $91.5 million to just over $500 million. Probably the biggest worry was the fall in its total book size, dropping from $3.116 billion to $2.844 billion.

8. Oxygen Home Loans (non-franchise)

• Wrote the sixth biggest volume numbers of any brokerage last year

• Wrote 1,163 loans in 2013. Twelve less than the year before

• Total book now valued at $1.566 billion

Despite its rapid rise up the Top 25 (ranking 10th last year and 15th the year before), things were a little static for the 2013 calendar year. The number of loans written fell slightly year on year, while total volumes for 2013 were $556.3 million, also down slightly on the previous year. Late last year company general manager Alan Hemmings told The Adviser the group had plans to increase broker numbers by 40 per cent over the next 12 months, although actual broker numbers only increased from 20 to 21 in 2013. “We must put a focus on productivity,” Mr Hemmings said. “In 2013 we converted just over 50 per cent of our leads into lodgements. Next year we will improve this further and also drive improvements right down the line. It is all about working smarter.”

7. Tiffen & Co (non-franchise)

• On average, each of its seven brokers wrote $54.5 million in loans in 2013

• Ranked second overall for broker productivity (volume per broker)

• Ranked 11th for loans settled in 2013

This no-fuss Canberra-based brokerage continues to go from strength to strength, writing 1,467 loans in 2013 in the nation’s capital, with total loans settled for the year just shy of $382 million. Year on year, the firm increased its loan book by almost $242 million to $1.678 billion, while total revenues for the year came in just short of $382 million. Interestingly, Tiffen & Co was the biggest of the four ACT-based brokerages to make this year’s Top 25. Combined, the quartet alone wrote over $905 million of business in the 2013 calendar year in Canberra.

6. LJ Hooker Home Loans (franchise)

• Has increased its loan book size by $485 million since 2012

• Has the fourth biggest loan book of any brokerage in Australia

• Ranked 27th overall for broker productivity (volume per broker)

With a brand synonymous with real estate, it comes as no surprise that LJ Hooker Home Loans’ book weighs in at an impressive $4.75 billion. Last year alone, its 102 brokers wrote some 4,054 loans valued at $1.150 billion for the year. Interestingly, however, each LJ Hooker broker only averaged $11.275 million in loans for 2013, which didn’t even rank it in the top 25 for broker volumes. In better news, the firm ranked fourth overall for book size versus years in business. It reports the average length of a loan is now 4.6 years, and its number one lender is the Commonwealth Bank, where it enjoys an 85 per cent conversion rate.

5. Resolve Finance (non-franchise)

• Has the fifth biggest loan book in Australia at over $3.015 billion

• Increased its number of brokers by six to 33 in 2013

• Wrote 456 more loans year on year, to take its 2013 total to 2,197

With offices in Perth, Melbourne and Bunbury, Resolve has been a stalwart of the Top 25 list since its inception. Now sporting a loan book worth well over $3 billion, the company wrote the fifth greatest amount of business of any broker last year with total volumes of over $746 million (up $155 million on the year previous) and a mean average per broker of $22.6 million. Resolve reports that 100 per cent of its applications are now submitted online and, remaining true to its Western Australian roots, it says Bankwest is the firm’s number one lender in terms of volumes.

4. Loan Market (franchise)

• Has the third largest loan book in Australia, just shy of $23 billion

• Actually decreased its broker numbers from 504 to 481 year on year

• Wrote 3,135 more loans year on year to take its 2013 total to 22,195

Australia’s third biggest franchise reported an impressive 2013, writing almost $5.3 billion in loans over the year and adding some $1.4 billion to its overall book. However, each Loan Market broker, on average, wrote just shy of $11 million in the past calendar year, giving them a ranking of 28th for broker volumes. But for total book size, loans settled in the year, total volumes and book versus years in business, it ranked third for each. Despite increasing the actual loans written year on year by 14 per cent, its overall volume for 2013 actually fell by $435 million for the calendar year.

3. The Australian Lending & Investment Centre (non-franchise)

• The number one brokerage in Australia for broker productivity (volume per broker)

• Each of its eight brokers wrote, on average, $55.6 million in loans in the calendar year

• Loans written in the year were up 441 to 2,167

The Australian Lending & Investment Centre is a phenomenal broking success story. This Melbourne-based powerhouse now sports a loan book worth $1.2 billion and that’s in less than five years in business – the 10th largest book in Australia. Again, for 2013, it retained third spot on the Top 25 rankings while each of its eight brokers wrote, on average, an astonishing $55.8 million in loans each last year and ranked it number one in the Top 25 list for average broker volumes last year. What was probably more interesting was the firm actually decreased its broker headcount year on year from nine to eight, but the average volume for each broker increased by $18 million over the previous year. Capping off its stellar past 12-18 months, The Australian Lending & Investment Centre also took out four awards at the recent Victorian instalment of the Better Business Awards, including gongs for Best Broker and Best Independent Office. Company managing director, Jason Back, recently revealed that expansion was definitely on the agenda, with plans for new offices in Sydney and Brisbane. “We know they’re extremely competitive markets, but we also love those places from a property perspective, but we’ve got to get our backyard right first,” says Mr Back.

2. Mortgage Choice (franchise)

• Total value of its loan book increased year on year by $1.947 billion to over $46.335 billion

• Added just three new brokers nationally in 2013 to take its broker headcount to 507

• Wrote 35,671 loans in 2013, an increase of almost 10 per cent from the previous year

When you sport a loan book worth over $46 billion, of which $9.6 billion of that was written in the 2013 calendar year, labelling 2013 as “disappointing” would be a trifle misleading. That said, the the Mortgage Choice franchise actually wrote 6,268 fewer loans (or $3.6 billion worth) than its chief competitor Aussie in 2013. Yet company CEO Michael Russell remains optimistic, labelling “the past 18 month as the best times I have ever seen in my 22-odd years in the mortgage broking industry in Australia”. Mr Russell recently told The Adviser the business was “making hay while the sun shines” and had plans to increase the franchise network by 55 to 450 “within the next couple of years”. On top of those expansion plans, the company also revealed its intent to significantly shift its focus into financial planning too. “It’s a natural progression for the Mortgage Choice brand,” Mr Russell says of the plans. “Customers trust us for their mortgages and it’s a natural progression to want to become a one-stop shop for things like investing, superannuation, insurance and planning too.”

1. Aussie Home Loans (franchise)

Retains number one spot for second year running

• Ranked first for book size versus years in business

• Loan book now worth $49,235,900,000

• Added $3.5 billion to its loan book year on year

• Added 108 new brokers in 2013

• Wrote 41,939 loans in the calendar year, an annual increase of 1,809

• Average broker productivity fell by just over $1 million year on year to $15.3 million

• Wrote $13,220,000,000 in loans in 2013

• Loan volumes per annum were up over $892 million year on year



The behemoth of Australia’s broking industry, Aussie Home Loans takes top spot in the Top 25 Brokerages 2014 ranking. Here, company executive director James Symond tells The Adviser if 2013 was a phenomenal year, then 2014 is already shaping up to be even better…

Firstly, congratulations on taking the number one ranking again this year

Certainly the 2013 calendar year was an exciting time for us at Aussie. We saw the market pick up nicely and it was year that we had a quality distribution channel with the right amount of people for that pick-up in the market too.

Aussie recruited over 100 new brokers in 2013. Was that a case of good planning or good fortune?

To recruit quality, new, brokers is a long journey. And Aussie has always been as good, or better than anyone, at consistent, quality industry recruitment, where we take a butcher, a baker, a candlestick maker and we turn them into a high-quality mortgage broker.

We take a mix – either existing, successful people already established in the industry, or there’s a number too that are new to the mortgage broking game. But through our training, our procedures, and the support of the Aussie brand, we get them up and running as a professional mortgage broker.

Was 2013 one of those one-off record years? Put simply, are they numbers that can’t be sustained?

We’re already ripping apart our results from last year with our 2014 results. Already, this year to date, we are substantially bettering our results from last year in a material way.

And that’s not because the market is picking up even further, it’s because we have such a balance between having some great brokers aboard, having a balanced distribution, and this great household brand that consumers still make their first call.

On the downside, Aussie actually ranked 25th for broker volumes. Is that even a problem when you’re writing over $13 billion annually in loans?

Really? In terms of productivity the average Aussie store settles around $5 million per month and our average salesperson settles up to $1.5 million per month, so I’m not sure how that’s worked out. I have no answer for you. There are probably four things that have stunned me in 22 years in this business and you’ve just come up with the fourth. All I can say is I’m absolutely shocked and it’s all news to me.

How do you see the next 12 months playing out for Aussie?

We’re in the most commoditised industry you can be in – it’s home loans, it’s housing; these things are still at the top of people’s lists to do with their lives. Home ownership is basically everybody’s dream, and rates are at the lowest that we’ll probably see them in our lifetimes.

Sure, they could even go lower, but in all my time in this business I’ve never seen rates so low and conditions so good. Sure, things can shift to the negative very, very quickly, but the fundamentals are still very strong. The fundamentals for this calendar year should see strong, solid, profitable growth.

Arguably the pie’s not getting any bigger. Does Aussie expect the bigger players, the majors, to go even harder for their slice of it?

The whole thing is the pie is getting bigger. The pie for the mortgage broking sector is fast approaching 50 per cent of all the home loan transactions in Australia. And we believe if we’re not there yet, then we’ll be there pretty soon.

We’re about to see a time where it’s actually more uncommon for a borrower to go direct to the lender.

From Aussie’s perspective, what areas do you see having significant growth in the coming 12 to 18 months?

If there’s an issue for Aussie it’s finding, recruiting and retaining quality brokers. Adding to that, we are looking into more areas; primarily regional areas where we may not have a presence as yet or we don’t have the brokers to meet the demand. We’re seeing more customer enquiries than ever before – be they walking into our storefronts or by phone. We’ve never had more enquiries than we’re seeing now.

Traditionally, the franchise model best suited a more inexperienced broker. But would you agree that’s arguably no longer the case?

Yes, we’re finding some very experienced brokers coming onboard with us, and they’re beginning with the end in mind; that’s to get stuck into it, to build a business for five to 10 years under the Aussie brand, in an Aussie store, in an Aussie region, and then they want the ability to sell that business if they can. And we’re seeing more and more franchisees going that way. The Aussie brand is very saleable and I think there are a lot of brokers who build businesses in this industry and they can’t sell them, they’re the one-man bands.

Top 25 Brokerages 2014
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