Broker Spotlight: Jimmy Bowler, Smartline

I started in July 2007.

How did you get into the industry?

I was approached by two local brokers, Aaron and Cliff Basten in 2006, who were also friends of mine. Initially I declined their offer, but they made me a second and then a third offer, the last of which I couldn’t refuse.
My brother Daniel had also recently started mortgage broking, so he helped me make my decision.

What are the advantages of broking in a regional area compared to the capital cities?

Broking in a regional city is completely different to the experience of a metro broker. Ninety-nine per cent of my clients will see me during business hours in my office, much like an appointment to see a doctor, lawyer, dentist etc. This is rare for this profession, with the majority of Perth brokers seeing clients in their homes after hours. I’ve also been able to build strong relationships with local real estate agents, builders, valuers and settlement agencies. Marketing your business is much easier, with the local newspaper and radio stations [being] fantastic tools to build a profile. My involvement in local sporting groups and community initiatives further enhances my profile.

What are the disadvantages of broking in a regional area?

A lack of regular access to BDMs and training days. We do, however, make the effort to travel to Perth on a quarterly basis to attend Smartline professional development days. Additionally, some lenders place restrictions on LVRs in certain regional postcodes, which can make sourcing a loan difficult at times.

What’s the biggest day-to-day challenge you face as a regional broker?

Keeping abreast of changes to policy and rates with all the lenders in an ever-changing industry.

What would you do if you weren’t a broker?

Coach basketball professionally.