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Top dos and don'ts for social media

 

 

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Top dos and don'ts for social media

Reporter 1 minute read

Marketing guru Tim Reid shares his dos and don’ts on how to effectively digitally market your broking business.

Top 5 social media dos:

1. Focus on sharing your knowledge and on being helpful. That means not selling, but educating your prospects.

2. Create a website that goes beyond a brochure with blogs, videos, podcasts and useful info.  

3. Update your website and start a blog. There’s nothing worse than going to a business’ Facebook page to see the last update was six months ago, as prospects will question whether you’re still in business.

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4. Acknowledge you are who Google says you are. 

5. Put aside time each week for your digital marketing and make it a habit.

Top 5 social media don'ts:

1. Think it will cost a fortune.

2. Feel you need to be on every social media channel. Facebook and LinkedIn are the top two you'd consider as a broker, but whichever you choose, stick with it.

3. Do it all yourself. Surround yourself with a virtual marketing team.

4. Focus solely on digital marketing - it's not an either/or situation. Continue what you're doing with networking, advertising, and direct mail and start to integrate that with your digital marketing.

5. Avoid digital marketing – it's here to stay!

Tim Reid is founder and host of Australia and New Zealand’s number one business and marketing podcast – The Small Business Big Marketing Show.

 

 

Top dos and don'ts for social media
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