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Marketing after Hurricane Hayne

by Tas Bindi8 minute read
Marketing after Hurricane Hayne

The digital world is ripe with marketing opportunity, affording brokers the ability to scale their business faster than through referrals. But where should they begin at a time when consumer trust is low? The Adviser finds out more.

Despite the scrutiny brokers faced this year through the Hayne royal commission and other regulatory inquiries, there is a silver lining: the declining trust in financial institutions means customers need the guidance of mortgage brokers more than ever, especially as lenders toughen expense and income verification processes, hike interest rates out of cycle, slow residential lending and introduce other potential surprises for borrowers.

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Tas Bindi

AUTHOR

Tas Bindi is the features editor for The Adviser magazine. 

Prior to joining Momentum Media, Tas wrote for business and technology titles such as ZDNet, TechRepublic, Startup Daily, and Dynamic Business. 

You can email Tas on: [email protected]

 

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