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Building a brokerage: Technology and marketing

by Tas Bindi5 minute read

Technology and marketing are important areas of investment for any business. But with brokers under scrutiny by regulators, it could be worthwhile for brokerages to think strategically about their investments moving forward to ensure they’re in the best position to respond to changes. Tas Bindi spoke to some of Australia’s top brokers about how they used technology and marketing to grow their business.

Identifying ways to use technology to automate or simplify administrative tasks means brokers can focus on bringing in new business. This is the mindset that underpins The Loan Company’s approach to adopting technology.

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Building a brokerage: Technology and marketing
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Tas Bindi

Tas Bindi

AUTHOR

Tas Bindi is the features editor for The Adviser magazine. 

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