REB judge

Sarah Barnett

Head of Content
Social Broker

Sarah Barnett is a marketing and market research specialist who helps brokers amplify their brands and connect with more people online. She co-founded Social Broker to fill the gap for compliant, compelling, good-looking content that today’s consumers actually want to engage with, and that ambitious – but time-poor – brokers can be proud of.

Before getting involved in the mortgage broking industry, Sarah headed up marketing and innovation for a behaviour change consultancy, working with Australia’s most prominent customer-facing organisations in heavily regulated industries.

She has been a member of the Australian Market & Social Research Society since 2013 and stays on the cutting edge of consumer psychology, copywriting and social media best practice.