Powered by MOMENTUM MEDIA
SUBSCRIBE TO OUR NEWSLETTER SIGN UP
Powered by MOMENTUM MEDIA

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Social media opportunities for brokers

jeremy fisher  x jeremy fisher  x
Jeremy Fisher 2 minute read

It’s probably fair to say that all mortgage brokers are aware of social media with popular platforms such as Twitter, Facebook, LinkedIn, Pinterest, YouTube and Instagram enabling opportunities to interact on both a personal and business level.

By using this technology, brokers can enhance their businesses in terms of brand perception, client interaction and the overall exposure of their service.

Although social media can take extra time in a broker’s week, it can be free in terms of financial cost. With a good strategy in place, time can be used effectively and the quality of posts and interactions can be high.

Social media offers brokers many benefits. Brokers can continually grow a group of followers who are tuned in to what they have to say. When brokers upload social media posts, all of their followers may see it and the post can be shared and viewed by the friends, or followers, of a broker’s following. This can lead to posts, and the brokerage, having extended reach and attracting the attention of an even wider audience. In some instances, a post can go ‘viral’ which means it is shared and viewed by many people. Social media platforms offer brokers an opportunity to shape their brand image and receive instant feedback, all with a personal touch. For brokers looking to improve their search engine rankings, a social media presence also adds credibility to their page ranking.

Having a social media strategy and plan is important for brokers who are looking to maximise the return on their social media ‘investment’ (the investment of time and possibly the financial investment for brokers who are looking to get more than just the free social media functionality). Social media pages should be updated regularly and include a mix of informative and entertaining material, similar to a newspaper’s approach to news and articles. Pictures and videos in posts can also attract greater attention.

Using social media can be simple and there are also more complex options and strategies for brokers who want to further explore the possibilities. To minimise the time spent posting on social media, there are providers such as Hootsuite and Buffer that enable multiple platforms to be updated with just one post.

Fortunately for brokers, a single converted lead has a relatively high value when compared to other businesses so if social media can get a broker just a few more converted leads each year, it’s likely to be worthwhile.

 

Social media opportunities for brokers
jeremy fisher  x
TheAdviser logo
jeremy fisher  x
Jeremy Fisher

Jeremy Fisher

Jeremy Fisher, director and founder, 1st Street Home Loans

Jeremy Fisher is one of the most awarded mortgage brokers in the industry and winner of the Australian Broker Association’s prestigious ‘Australian Broker of the Year’. Since 2001, Jeremy has settled in excess of $750 million worth of property loans and delighted clients with exceptional results and highly personalised service.

 

more from the adviser
Diversity Creating a more inclusive broking industry

The need to create a more inclusive broking industry is more impo...

deposit saving Income inequity impacting home ownership: CoreLogic

Women would need 10 months longer to save for a 20 per cent depos...

email marketing How going virtual has boosted this broker’s client base

In the latest Elite Broker podcast, broker and podcaster Marcus R...

FROM THE WEB