Smartline was established in 1999 with the goal of building Australia’s best mortgage broking business and putting people, not banks, in control of their loan options.
Smartline never set out to create Australia’s biggest or most well-known mortgage broking business. Smartline’s goal was to give people the right loan advice and help them get ahead – be it buying a home, paying off their loan sooner or growing their property portfolio.
So Smartline created a franchised business, with smarter software, and recruited the most experienced and knowledgeable advisers from the banking world.
Instead of advertising to the masses, Smartline focused its energy and resources on providing remarkable service to every single one of its clients.
As a result, the Smartline business has grown rapidly, and almost exclusively, on referrals and repeat business. Smartline has become one of Australia’s most respected mortgage broking groups amongst Australian property buyers and its industry peers.