REB judge

Julie Masters

CEO | Influence Nation

“In this new digital world - with more noise, platforms and complexity than ever before - the
attention now belongs to those that stand out and own their space as the go-to authority in their field.”

Julie Masters has spent a career decoding influence. Co-founder of ODE Management, the world’s largest dedicated speaker management agency with offices in Australia and the USA, she is now the founder and CEO of Influence Nation, working with business leaders and organisations on amplifying their influence through thought leadership. In addition, she hosts the newly launched podcast Inside Influence, which dives into the nuts and bolts of how to own your voice – and then use it to drive a movement, a conversation, an industry or a nation.

Having arrived in Australia from the UK in search of sunshine, Julie went on to co-found ODE Management in 2006 as the first speaker management company in Asia Pacific. Over a 15-year history, she earned a reputation for launching and advising some of the world’s most respected thought leaders. Clients include industry leading CEOs, speakers, authors and media personalities – whose voices have reached millions of people across the globe, across thousands of stages and platforms.

Julie has won numerous communications industry awards across the USA, Australia and Europe, and now regularly advises CEOs, entrepreneurs and executive teams on how to earn prominence in their marketplace by turning their expertise into influence.

Speaking Topics:
There’s no denying we’ve entered a new age of influence. For the first time in history, we’re more interested in following people than brands.

The rise of digital - and the sheer volume of online platforms - has changed the game of attention. All eyes are now on those that own the conversation, stand out as an authority, track the horizon for trends and translate them for their networks. Influence has been redefined as the ability to say “look over here” and have people engaged enough to look. A brand has become what they look at.

So how do you harness the new power of influence? In this presentation, Julie provides insights around how this new age has transformed the manner in which we engage. Audiences will leave with an in-depth understanding of how to identify their unique space, become the go-to authority and then amplify their impact to rise above the noise.

Key Outcomes
• Business Strategy
• Personal Branding
• Marketing and Communications
• Culture and Innovation

When it comes to securing the next big client, building trust, recruiting top talent or inspiring change, our ability to stand up, own our voice, be seen and communicate in a compelling way is undoubtedly the single largest indicator of success. Yet why do most of us struggle with it the most?

Drawing on decades of experience working with the world’s top thought leaders, Julie unravels what it takes to own your voice and be seen as an authority. How do you access personal gravity? How do you design a message that cuts through the noise? How do you learn to overcome your fear of being seen? What does it take to really own your space?

Audiences will walk away with insider information into the fundamentals of influence. From the myths that keep us small, to the truth that influence is an inside job - a set of choices and behaviours that can all be learnt. This presentation provides a blueprint for anyone ready to step up and start standing out.

Key Outcomes
• Influence and Personal Branding
• Performance and Engagement
• Sales and Communication

• Attractorship – Leadership in a digital age
• The Courage to Compel – How to earn influence and own your voice
• FIERCE – The role of certainty in making an impact

All the above topics are available as a one-hour keynote, half or full day workshop. Workshops are also available on each pillar of The Influencer Code:

• CLARITY - How to use influence intersections to identify your unique space
• CONTRIBUTION - How to 'out-contribute' rather than 'out-spend' your competitors
• COMMUNITY - How to stop collecting and start engaging your networks
• CAPTIVATION - How to harness the power of epic storytelling
• COLLABORATION - How to amplify your impact through co-creation
• CONSISTENCY - How to develop the systems and strategies to consistently stand out
• CERTAINTY - How to forget waiting for confidence and focus instead on certainty

• Lapel microphone
• Screen + projector
• Good quality audio speakers
• VGA Connector (Julie uses a MAC-OS Version 10.12.5)
• For workshops a white board, markers and bar stool are also required

As complexity grows, a company’s ability to compete depends on its perceived expertise in the market place. There is no better person I know on earth for uncovering the genius of leaders and organizations, and providing the skills to elevate their influence.


Over the past ten years, Julie has built some of the greatest individual brands in Australia – through solid business acumen and unsurpassed ability. She’s one of the most beautiful and talented humans I have the privilege of knowing.


Julie Masters not only understands speaking, she gets business. Her experience and insight helps professionals elevate their influence, build their authority and transform their bottom line. She is a critical partner to anyone looking to amplify their results.


Julie creates the strongest thought leader, speaker and business guru brands on the planet. She is a master at designing impactful ideas that create cut through. She is the mentor of great mentors.


Thank you once again for what is probably the best, most useful one day training session I have ever done. This was the next level of taking control and claiming your influence with existing and potential clients

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