Effective marketing is key to customer acquisition and retention. However, while most brokers and broker groups appreciate the need for ongoing marketing, a number of groups clearly stand out in this field, and the results they achieve speak for themselves. This award considers the marketing process undertaken to generate leads and convert business. Consideration will be placed on brokers’ ability to leverage a range of marketing media, from traditional print advertising to social media, and how that integrated approach helped deliver a more effective campaign. This award recognises the broker group that has undertaken the best marketing campaign in Australia over 2017. This is a group and individual award and is based on the period from 1 January 2017 – 31 December 2017.
Award based on a detailed submission, which will be assessed by Australian Broking Awards judges.